| Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands: The moderating role of country of salesperson YH Choi, HJ Choo Journal of Retailing and Consumer Services 28, 99-106, 2016 | 51 | 2016 |
| Effects of Chinese Consumers' Ethnocentrism and Animosity on Brand Attitude YH Cui, HJ Choo Journal of the Korean Society of Clothing and Textiles 37 (7), 894-906, 2013 | 17* | 2013 |
| The Influence of Home-Host Distance on the Purchase of Fashion Goods YH Cui, HJ Choo International Conference & Invited Fashion Exhibition(Manila, Philippines), 42, 2014 | | 2014 |
| Domestic Or Foreign Salesperson? Korean Fashion Brand Store in China YH Cui, XY Zhou, HJ Choo 2ND GLOBAL CONFERENCE ON BUSINESS MANAGEMENT(Singapore), 13, 2014 | | 2014 |
| Atayal Facial Tattoo Patterns and Traditional Costumes in Taiwan YH Cui, GY Park Journal of the Korean Fashion & Constume Design Association 12 (4), 89-102, 2010 | | 2010 |
