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Paola Zandonai Pontin
Paola Zandonai Pontin
MSc in Business Administration
Verified email at edu.unisinos.br
Title
Cited by
Cited by
Year
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
MM Herter, S Shuqair, DC Pinto, AS Mattila, PZ Pontin
Journal of Product & Brand Management 32 (7), 988-1004, 2023
122023
The crowdsourcing effect: How crowdsourcing shapes customer engagement: an abstract
MM Herter, DC Pinto, P Pontin, W Nique
Academy of Marketing Science Annual Conference, 577-578, 2020
32020
Consumo de moda sustentável: uma análise experimental cross-cultural de consumidores brasileiros e norte-americanos
PZ Pontin
2023
Fatores de influência no consumo de moda sustentável: uma revisão sistemática da literatura
PZ Pontin, CA DE MATOS
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Articles 1–4