Christine Moorman
Christine Moorman
T. Austin Finch, Sr. Professor of Business Administration, Duke University
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Cited by
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Relationships between providers and users of market research: The dynamics of trust within and between organizations
C Moorman, G Zaltman, R Deshpande
Journal of marketing research 29 (3), 314-328, 1992
Factors affecting trust in market research relationships
C Moorman, R Deshpande, G Zaltman
Journal of marketing 57 (1), 81-101, 1993
Strategic market management
DA Aaker, C Moorman
John Wiley & Sons, 2023
Organizational improvisation and organizational memory
C Moorman, AS Miner
Academy of Management Review, 698-723, 1998
Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads
DJ MacInnis, C Moorman
Journal of Marketing 55, 32-53, 1991
The impact of organizational memory on new product performance and creativity
C Moorman, AS Miner
Journal of marketing research 34 (1), 91-106, 1997
Organizational market information processes: Cultural antecedents and new product outcomes
C Moorman
Journal of marketing research 32 (3), 318-335, 1995
Organizational improvisation and learning: A field study
AS Miner, P Bassof, C Moorman
Administrative science quarterly 46 (2), 304-337, 2001
Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines
A Rindfleisch, AJ Malter, S Ganesan, C Moorman
Journal of marketing research 45 (3), 261-279, 2008
The acquisition and utilization of information in new product alliances: A strength-of-ties perspective
A Rindfleisch, C Moorman
The Journal of Marketing, 1-18, 2001
The role of marketing
C Moorman, RT Rust
Journal of marketing 63 (4_suppl1), 180-197, 1999
The convergence of planning and execution: Improvisation in new product development
C Moorman, AS Miner
Journal of marketing 62 (3), 1-20, 1998
Getting return on quality: revenue expansion, cost reduction, or both?
RT Rust, C Moorman, PR Dickson
Journal of marketing 66 (4), 7-24, 2002
A model of consumers' preventive health behaviors: The role of health motivation and health ability
C Moorman, E Matulich
Journal of consumer research 20 (2), 208-228, 1993
The contingency value of complementary capabilities in product development
C Moorman, RJ Slotegraaf
Journal of Marketing Research 36 (2), 239-257, 1999
Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation
K Kyriakopoulos, C Moorman
International Journal of Research in Marketing 21 (3), 219-240, 2004
Marketing alliances, firm networks, and firm value creation
V Swaminathan, C Moorman
Journal of marketing 73 (5), 52-69, 2009
The effects of stimulus and consumer characteristics on the utilization of nutrition information
C Moorman
Journal of Consumer Research 17 (3), 362-374, 1990
What is quality? An integrative framework of processes and states
PN Golder, D Mitra, C Moorman
Journal of marketing 76 (4), 1-23, 2012
Subjective knowledge, search locations, and consumer choice
C Moorman, K Diehl, D Brinberg, B Kidwell
Journal of Consumer Research 31 (3), 673-680, 2004
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