| The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions RM Ursu Marketing Science 37 (4), 530-552, 2018 | 332 | 2018 |
| Search duration R Ursu, Q Wang, P Chintagunta Marketing Science 39 (5), 849-871, 2020 | 58 | 2020 |
| News posting by strategic users in a social network M Gupte, MT Hajiaghayi, L Han, L Iftode, P Shankar, RM Ursu Internet and Network Economics: 5th International Workshop, WINE 2009, Rome …, 2009 | 34* | 2009 |
| Search Gaps and Consumer Fatigue R Ursu, Q Zhang, E Honka Marketing Science 42 (1), 110-136, 2023 | 31* | 2023 |
| Suspense and Surprise in Media Product Design: Evidence from Twitch. tv A Simonov, R Ursu, C Zheng Journal of Marketing Research 60 (1), 1:24, 2023 | 23* | 2023 |
| Retailers' product location problem with consumer search R Ursu, D Dzyabura Quantitative Marketing and Economics 18, 125-154, 2020 | 15 | 2020 |
| Prior Information and Consumer Search: Evidence from Eye-tracking RM Ursu, T Erdem, Q Wang, Q Zhang Management Science, Forthcoming, 2020 | 14* | 2020 |
| The Sequential Search Model: A Framework for Empirical Research R Ursu, S Seiler, E Honka https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4236738, 2022 | 9 | 2022 |
| Online Advertising as Passive Search R Ursu, A Simonov, E An Management Science, Forthcoming. CEPR Discussion Paper No. DP16193, 2021 | 9 | 2021 |
| Repeated Product Searches and Choice Elimination: Evidence from a Lab Study CI Dang, R Ursu, PK Chintagunta https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3626451, 2023 | 6* | 2023 |
| Product Discovery and Consumer Search Routes: Evidence from a Mobile App XL Zhang, R Ursu, E Honka, YO Yao Available at SSRN 4444774, 2023 | 3 | 2023 |
| Consumer Search: What Can We Learn from Pre-Purchase Data? E Honka, S Seiler, R Ursu Journal of Retailing, Forthcoming, 0 | 3* | |
| The Impact of Product Location Changes on Habits, Search, and Purchase Decisions J Xu, B Bollinger, R Ursu, GJ Fitzsimons https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4352266, 2023 | 2 | 2023 |
| Product Revisits and Consumer Consideration Sets CI Dang, R Ursu, PK Chintagunta Product Revisits and Consumer Consideration Sets (October 4, 2022). NYU …, 2022 | 2 | 2022 |
| The Impact of Voluntary Labeling A Rao, R Ursu https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4476545, 2023 | | 2023 |
Elisabeth HonkaAssociate Professor of Marketing, University of California Los AngelesVerified email at anderson.ucla.edu
