Your Uber is Arriving: Managing On-Demand Workers through Surge Pricing, Forecast Communication and Worker Incentives H Guda, U Subramanian Management Science, 2019 | 326 | 2019 |
Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer needs and solutions 5, 93-106, 2018 | 147 | 2018 |
Platforms: a multiplicity of research opportunities S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ... Marketing Letters 26, 141-152, 2015 | 115 | 2015 |
Information sharing, advice provision, or delegation: What leads to higher trust and trustworthiness? Ö Özer, U Subramanian, Y Wang Management Science 64 (1), 474-493, 2018 | 94 | 2018 |
Leveraging experienced consumers to attract new consumers: An equilibrium analysis of displaying deal sales by daily deal websites U Subramanian, RC Rao Management Science 62 (12), 3555-3575, 2016 | 80 | 2016 |
Competitive consequences of using a category captain U Subramanian, JS Raju, SK Dhar, Y Wang Management Science 56 (10), 1739-1765, 2010 | 71 | 2010 |
The strategic value of high-cost customers U Subramanian, JS Raju, ZJ Zhang Management Science 60 (2), 494-507, 2014 | 41 | 2014 |
The Informational Role of Buyback Contracts S Wang, H Gurnani, U Subramanian Management Science, 2020 | 32 | 2020 |
A theory of social coupons U Subramanian Available at SSRN 2103979, 2012 | 26 | 2012 |
Strategic surge pricing and forecast communication on on-demand service platforms H Guda, U Subramanian SSRN Electronic Journal, 2017 | 19 | 2017 |
Are we strategically naive or guided by trust and trustworthiness in cheap-talk communication X Li, Ö Özer, U Subramanian Management Science, 2021 | 15 | 2021 |
Customer value-based management: Competitive implications U Subramanian, JS Raju, ZJ Zhang Customer Value-Based Management: Competitive Implications (March 1, 2008), 2008 | 14 | 2008 |
Exclusive handset arrangements in the wireless industry: A competitive analysis U Subramanian, JS Raju, ZJ Zhang Marketing Science 32 (2), 246-270, 2013 | 11 | 2013 |
Ad-blockers and limited ad-blocking U Subramanian, M Zia Available at SSRN 3466105, 2021 | 4 | 2021 |
Collaborating in an Imperfect World. U Subramanian, J Raju International Commerce Review--ECR Journal 10 (1), 2011 | 2 | 2011 |
Retail Buyer and Manufacturer Influence U Subramanian, ZJ Zhang Management Science, 2024 | 1* | 2024 |
Essays on competitive strategies in wireless markets U Subramanian University of Pennsylvania, 2009 | 1 | 2009 |
Service Science Editorial Board, 2023 S Benjaafar, B Jiang, A Xu, G Allon, CS Tang, A Chernobai, M Pinedo, ... Service Science 15 (4), C3-C3, 2023 | | 2023 |
Next Steps for Frontiers in Marketing Science A Aribarg, T Chan, P S. Desai, N Mehta, U Subramanian, O Toubia, ... Marketing Science 41 (5), 871-872, 2022 | | 2022 |
Ad-Blockers and Limited Ad-Blocking M Zia, U Subramanian Academy of Management Proceedings 2022 (1), 17334, 2022 | | 2022 |