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Karen Freberg
Karen Freberg
Professor in Strategic Communications + Director of The Bird's Nest, University of Louisville
Verified email at louisville.edu - Homepage
Title
Cited by
Cited by
Year
Who are the social media influencers? A study of public perceptions of personality
K Freberg, K Graham, K McGaughey, LA Freberg
Public relations review 37 (1), 90-92, 2011
21502011
Intention to comply with crisis messages communicated via social media
K Freberg
Public Relations Review 38 (3), 416-421, 2012
2352012
Managing and sharing H1N1 crisis information using social media bookmarking services
K Freberg, MJ Palenchar, SR Veil
Public relations review 39 (3), 178-184, 2013
1802013
Social media for strategic communication: Creative strategies and research-based applications
K Freberg
Sage Publications, 2021
1262021
Using value modeling to evaluate social media messages: The case of Hurricane Irene
K Freberg, K Saling, KG Vidoloff, G Eosco
Public Relations Review 39 (3), 185-192, 2013
1262013
Social media: The new mantra for managing reputation
A Kaul, V Chaudhri, D Cherian, K Freberg, S Mishra, R Kumar, J Pridmore, ...
Vikalpa 40 (4), 455-491, 2015
872015
Social media education: Industry leader recommendations for curriculum and faculty competencies
K Freberg, CM Kim
Journalism & Mass Communication Educator 73 (4), 379-391, 2018
672018
The infographics assignment: A qualitative study of students’ and professionals’ perspectives
K Freberg
Public Relations Journal 8 (4), 1-22, 2014
582014
Hootsuite University: Equipping academics and future PR professionals for social media success
ES Kinsky, K Freberg, C Kim, M Kushin, W Ward
Journal of Public Relations Education 2 (1), 1-18, 2016
532016
Bridging organizational identity and reputation messages online: a conceptual model
NC Huang-Horowitz, K Freberg
Corporate Communications: An International Journal 21 (2), 195-212, 2016
452016
THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS
D Laverie, W Humphrey, KT Manis, K Freberg
Marketing Education Review, https://doi.org/10.1080/10528008.2020.17, 2020
442020
Public relations and customer service: Employer perspectives of social media proficiency
K Sutherland, K Freberg, C Driver, U Khattab
Public Relations Review 46 (4), 101954, 2020
402020
Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy
M Ewing, CM Kim, ES Kinsky, S Moore, K Freberg
Journal of Public Relations Education 4 (2), 51-86, 2018
402018
Using the theory of planned behavior to predict intention to comply with a food recall message
K Freberg
Health Communication 28 (4), 359-365, 2013
392013
Welcome or not: Comparing# refugee posts on Instagram and Pinterest
JPD Guidry, LL Austin, KE Carlyle, K Freberg, M Cacciatore, S Meganck, ...
American Behavioral Scientist 62 (4), 512-531, 2018
372018
The state of social media curriculum: Exploring professional expectations of pedagogy and practices to equip the next generation of professionals
C Kim, K Freberg
Journal of Public Relations Education 2 (2), 68-82, 2017
362017
The rich get richer: Online and offline social connectivity predicts subjective loneliness
K Freberg, R Adams, K McGaughey, L Freberg
Media Psychology Review 3 (1), 103-115, 2010
362010
Convergence of digital negotiation and risk challenges: Strategic implications of social media for risk and crisis communications
K Freberg, MJ Palenchar
Social Media and Strategie Communications, 83-100, 2013
252013
All about that tweet: student perceptions of professors’ social media use in the classroom
P Merle, K Freberg
Journal of Research in Interactive Marketing 10 (2), 124-136, 2016
242016
Emerging media crisis value model: A comparison of relevant, timely message strategies for emergency events
S Page, K Freberg, K Saling
Journal of Strategic security 6 (2), 20-31, 2013
212013
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