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Tatiana Fajardo
Tatiana Fajardo
Unknown affiliation
Verified email at business.fsu.edu
Title
Cited by
Cited by
Year
The contingent nature of the symbolic associations of visual design elements: The case of brand logo frames
TM Fajardo, J Zhang, M Tsiros
Journal of consumer research 43 (4), 549-566, 2016
1302016
Toward an optimal donation solicitation: Evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
TM Fajardo, C Townsend, W Bolander
Journal of Marketing 82 (2), 142-152, 2018
822018
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
C Morgan, TM Fajardo, C Townsend
Journal of the Academy of Marketing Science 49, 566-583, 2021
372021
Where you say it matters: Why packages are a more believable source of product claims than advertisements
TM Fajardo, C Townsend
Journal of Consumer Psychology 26 (3), 426-434, 2016
312016
Say it or show it: logo aesthetics and consumer-brand relationship development
SC Morgan, T Fajardo, C Townsend
ACR North American Advances, 2017
22017
Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood
T Fajardo, J Zhang, M Tsiros
Volume XLII 42, 469, 2014
22014
Where You Say It Matters: How Product Package Ads Increase Message Believability
C Townsend, T Fajardo, J Laran
ACR North American Advances, 2012
22012
Prevention versus treatment: how negative emotion and charitable appeal affect donation behavior
T Fajardo, A Salerno
ACR North American Advances, 2017
12017
Moving Forward, Falling Back: How Perceptions of Motion Mask the Dangers of Unhealthy Consumption
M Tsiros, T Fajardo, J Zhang
Advances in Consumer Research 44, 437-438, 2016
12016
When it’s what’s outside that matters: Recent findings on product and packaging design
D Billeter, M Zhu, JJ Inman, J Sevilla, BE Kahn, G Pol, CW Park, ...
Advances in Consumer Research 40, 2012
12012
Splitting the Decision: Increasing Donations By Recognizing the Differential Impact of Internal and External Considerations
T Fajardo, C Townsend
ACR North American Advances, 2012
12012
12-F: the Motivation to Exclude Others and Its Impact on Brand Commitment
S Bittner, T Fajardo
ACR North American Advances, 2017
2017
Capitalizing on the Symbolic Value of Brand Assets
T Fajardo
University of Miami, 2015
2015
Raising the Bar: New Insights Into the Development of an Optimal Donation Solicitation
T Fajardo
ACR North American Advances, 2012
2012
Self Construal and the Identifiable Victim Effect
T Fajardo, J Zhang
ACR North American Advances, 2012
2012
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