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Cited by
All
Since 2019
Citations
25
20
h-index
1
1
i10-index
1
1
0
6
3
2016
2017
2018
2019
2020
2021
2022
2023
2024
2
2
1
3
6
5
4
2
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Li Sun
Assistant Professor of Marketing,
Zayed University
Verified email at zu.ac.ae
network effects
two-sided markets
marketing strategy
consumer choices
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Year
Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets
Li Sun, Surendra Rajiv, Junhong Chu
International Journal of Research in Marketing 33 (2), 261—275
, 2015
25
*
2015
The More the Merrier? Dynamic Variety Management in Evolving Two-Sided Markets
Li Sun, Surendra Rajiv, Junhong Chu
Fifth Annual Research Symposium in Business and Economics
, 2013
2013
Consumer Heterogeneity and Complementary Product Variety in Two-Sided Markets
Li Sun, Surendra Rajiv, Junhong Chu
INFORMS Marketing Science Conference 2012, Boston
, 2012
2012
Product Variety in Two-Sided Market: Insights from Home Video Game Industry
Li Sun, Surendra Rajiv, Junhong Chu
INFORMS Marketing Science Conference 2007, Singapore
, 2007
2007
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