Živa Kolbl
Živa Kolbl
Assistant Professor, University of Ljubljana, School of Economics and Business
Verified email at ef.uni-lj.si
Title
Cited by
Cited by
Year
Stereotyping global brands: Is warmth more important than competence?
Ž Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos
Journal of Business Research 104, 614-621, 2019
382019
Brand revitalization: Don’t let your brands turn into sleepyheads
Z Kolbl, M Konecnik Ruzzier, T Kolar
Central european business review 4 (2), 5-11, 2015
102015
Do brand warmth and brand competence add value to consumers? A stereotyping perspective
Ž Kolbl, A Diamantopoulos, M Arslanagic-Kalajdzic, V Zabkar
Journal of Business Research 118, 346-362, 2020
82020
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer
A Diamantopoulos, I Szőcs, A Florack, Ž Kolbl, M Egger
International Marketing Review, 2021
2021
Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov
Ž Kolbl, S Saračević
Economic and Business Review 22 (4), 4, 2021
2021
BRAND STEREOTYPES: APPLICATION AND TRANSFER
Ž Kolbl
2020
THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES
Ž Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos, V Žabkar
2018 Global Marketing Conference at Tokyo, 584-584, 2018
2018
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