| The Role of Search Engine Optimization in Search Marketing R Berman, Z Katona Marketing Science 32 (4), 644-651, 2013 | 284 | 2013 |
| Startup genome report extra: Premature scaling M Marmer, BL Herrmann, E Dogrultan, R Berman, C Eesley, S Blank Startup Genome 10, 1-56, 2011 | 249 | 2011 |
| A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021 | 194 | 2021 |
| Beyond the last touch: Attribution in online advertising R Berman Marketing Science 37 (5), 771-792, 2018 | 140 | 2018 |
| Start-up Genome Report 01. A New Framework for Understanding why Start-Ups Succeed. M Marmer, BL Herrmann, R Berman | 104* | 2011 |
| The global startup ecosystem ranking 2015 BL Herrmann, JF Gauthier, D Holtschke, R Berman, M Marmer https://startup-ecosystem. compass. co/ser2015/, retrieved March 28, 2016, 2015 | 84* | 2015 |
| Provable unlinkability against traffic analysis R Berman, A Fiat, A Ta-Shma Financial Cryptography, 266-280, 2004 | 60 | 2004 |
| Curation Algorithms and Filter Bubbles in Social Networks R Berman, Z Katona Marketing Science 39 (2), 285-457, 2020 | 57* | 2020 |
| A 680,000-person megastudy of nudges to encourage vaccination in pharmacies KL Milkman, L Gandhi, MS Patel, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 119 (6), e2115126119, 2022 | 52* | 2022 |
| The startup ecosystem report 2012 M Marmer, BL Herrmann, E Dogrultan, R Berman, C Eesley, S Blank Startup Genome, 2012 | 38 | 2012 |
| Test & Roll: Profit-Maximizing A/B Tests EMD Feit, R Berman Marketing Science 38 (6), 1038-1058, 2019 | 34* | 2019 |
| A Tale of Two Twitterspheres: Microblogging During and After the 2016 Primary and Presidential Debates R Berman, S Melumad, C Humphrey, RJ Meyer Journal of Marketing Research 56 (6), 895-917, 2019 | 30* | 2019 |
| The Value of Descriptive Analytics: Evidence from Online Retailers R Berman, A Israeli Marketing Science, 2022 | 28* | 2022 |
| p-Hacking in A/B testing R Berman, L Pekelis, A Scott, C Van den Bulte SSRN 3204791, 2018 | 20* | 2018 |
| False Discovery in A/B Testing R Berman, C Van den Bulte Management Science, 2021 | 10 | 2021 |
| Principal Stratification for Advertising Experiments R Berman, EMD Feit arXiv preprint arXiv:1911.08438, 2019 | 7* | 2019 |
| Price Manipulation in Peer-to-Peer Markets and the Sharing Economy V Pavlov, R Berman Available at SSRN 3468447, 2019 | 7* | 2019 |
| Provable unlinkability against traffic analysis with low message overhead R Berman, A Fiat, M Gomułkiewicz, M Klonowski, M Kutyłowski, ... Journal of Cryptology 28 (3), 623-640, 2015 | 7 | 2015 |
| Advertising conversion attribution A Saldanha, R Berman, K Vummarao US Patent 8,775,248, 2014 | 6 | 2014 |
| Advertising Conversion Attribution A Saldanha, R Berman, K Vummarao US Patent App. 14/325,345, 2014 | 6 | 2014 |
Zsolt KatonaHaas School of Business, UC BerkeleyVerified email at haas.berkeley.edu
