Hana Choi - Google Scholar

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Cited by

	All	Since 2018
Citations	223	220
h-index	3	3
i10-index	2	2

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20172018201920202021202220232 4 14 41 64 82 10

Co-authors

Carl MelaT. Austin Finch Professor of Business Administration, Duke UniversityVerified email at duke.edu
Santiago BalseiroAssociate Professor, Columbia UniversityVerified email at columbia.edu

Hana Choi

Hana Choi

University of Rochester, Simon Business School

Verified email at rochester.edu - Homepage

Quantitative Marketing Digital Economy Advertising Consumer Search


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Online display advertising markets: A literature review and future directions H Choi, CF Mela, S Balseiro, A Leary Forthcoming at Information Systems Research, 2019	150	2019
Monetizing online marketplaces H Choi, CF Mela Marketing Science 38 (6), 948-972, 2019	64*	2019
Display advertising pricing in exchange markets H Choi, CF Mela	9	2018
Monetization in Product and Display Advertising Marketplaces H Choi		2019

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