Frank R. Kardes
Cited by
Cited by
On the Automatic Activation of Attitudes
RH Fazio, DM Sanbonmatsu, MC Powell, FR Kardes
Journal of Personality and Social Psychology 50 (2), 229-238, 1986
Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective
PM Herr, FR Kardes, J Kim
Journal of consumer research 17 (4), 454-462, 1991
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
Consumer inference: A review of processes, bases, and judgment contexts
FR Kardes, SS Posavac, ML Cronley
Journal of consumer psychology 14 (3), 230-256, 2004
Consumer behavior
F Kardes, M Cronley, T Cline
Cengage Learning, 2014
Consumer behavior and managerial decision making
FR Kardes
Prentice Hall, 2002
The effects of physiological arousal on information processing and persuasion
DM Sanbonmatsu, FR Kardes
Journal of Consumer research 15 (3), 379-385, 1988
Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion
FR Kardes
Journal of Consumer Research 15 (2), 225-233, 1988
Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage
FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff
Journal of Consumer Research 20 (1), 62-75, 1993
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference
SP Mantel, FR Kardes
Journal of Consumer Research 25 (4), 335-352, 1999
Order-of-entry effects on consumer memory and judgment: An information integration perspective
FR Kardes, G Kalyanaram
Journal of Marketing Research 29 (3), 343-357, 1992
Toward a more nuanced understanding of the statistical properties of a median split
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 652-665, 2015
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
R Grewal, R Mehta, FR Kardes
Journal of economic psychology 21 (3), 233-252, 2000
The role of selective information processing in price-quality inference
FR Kardes, ML Cronley, JJ Kellaris, SS Posavac
Journal of Consumer Research 31 (2), 368-374, 2004
The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes
R Grewal, R Mehta, FR Kardes
Journal of Marketing Research 41 (1), 101-115, 2004
The median split: Robust, refined, and revived
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 690-704, 2015
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
An investigation of the mediational mechanisms underlying attitudinal conditioning
J Kim, CT Allen, FR Kardes
Journal of Marketing Research 33 (3), 318-328, 1996
Handbook of consumer psychology
CP Haugtvedt, PM Herr, FR Kardes
Routledge, 2018
I know what you’re doing and why you’re doing it
MC Campbell, A Kirmani
Handbook of Concumer Psychology, 549-574, 2008
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