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Co-authors
Gary RussellHenry B. Tippie Research Professor of Marketing, University of IowaVerified email at uiowa.edu
Eric BradlowThe Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
Neeraj AroraWisconsin School of Business, University of Wisconsin-MadisonVerified email at bus.wisc.edu
Bart BronnenbergTilburg UniversityVerified email at uvt.nl
David BellIdea Farm VenturesVerified email at ideafarmventures.com
Catarina SismeiroAssociate Profesor of Marketing, Imperial College London Business School, Imperial College LondonVerified email at imperial.ac.uk
Raphael ThomadsenProfessor of Marketing, Olin Business School - Washington UniversityVerified email at wustl.edu
Sha YangUniversity of Southern CaliforniaVerified email at marshall.usc.edu
Sangkil MoonUNC at CharlotteVerified email at uncc.edu
Sunil GuptaMarketing Professor, Harvard Business SchoolVerified email at hbs.edu
Asim AnsariWilliam T. Dillard Professor of Marketing, Columbia UniversityVerified email at columbia.edu
Charles B. MossFood and Resource Economics, University of FloridaVerified email at ufl.edu
Thomas S. GrucaTippie College of Business, University of IowaVerified email at uiowa.edu