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Donna Sears
Donna Sears
Associate Professor of Marketing, F.C. Manning School of Business, Acadia University
Verified email at acadiau.ca - Homepage
Title
Cited by
Cited by
Year
From customer value to engineering pleasurable experiences in real life and online
L Dube, J Le Bel, D Sears
The Cornell Hotel and Restaurant Administration Quarterly 44 (5), 124-130, 2003
1112003
Mapping wine business research in the International Journal of Wine Business Research: 2007-2017
TG Weatherbee, D Sears, R MacNeil
International journal of wine business research 31 (4), 591-601, 2019
142019
International Design Concepts in Internet Tourism Marketing: Comparing Web-Design Practices in Atlantic Canada and New England
R Parker, D Sears, R Smith
Academy of Marketing Studies Journal, 2012
142012
Experiential tourism: Preliminary scale development to assess pleasurable experiences
J Le Bel, D Sears, L Dubé
Proceedings of the 35th annual conference of the Travel and Tourism Research …, 2004
122004
(En) act your age! Marketing and the marketization of history in young SMEs
T Weatherbee, D Sears
Journal of Historical Research in Marketing 14 (1), 66-89, 2021
42021
The Wolfville Magic Winery Bus: Profiles and Segmentation of Wine Tourists in a Nascent North American Cool-Climate Wine Region
D Sears, T Weatherbee
Academy of Wine Business Research, 2017
42017
Strategic Experiential Branding in the Hospitality Industry
L Dube, J Le Bel, D Sears
Cornell Handbook of Applied Hospitality Strategy, 2010
42010
Putting Branding in its Place: History, Heritage and Winery Marketing
D Sears, T Weatherbee
Proceedings of the Conference on Historical Analysis and Research in …, 2019
32019
Wine Tourism and Regional Economic Development: Of Mimesis and Business Models
D Sears, TG Weatherbee
Wine Tourism Destination Management and Marketing: Theory and Cases, 515-536, 2019
32019
Benchmarking the Behaviour and Characteristics of Wine Tourists in an Emerging Wine Region
T Laceby, D Sears
Workplace Review, 2-13, 2014
32014
Expert Witnesses: The Effect of Expertise on the Pleasure of Experiencing Films
R Legoux, D Sears
International Conference on Arts & Cultural Management 8, 2005
32005
The Content, Structure, and Outcomes of Differentiated Pleasure: An Exploration
D Sears
McGill University, 2011
22011
GO Team GO: The Pleasure of Being a Sports Fan!
D Sears, C Cipolla
Society for Marketing Advances, 75-76, 2007
22007
Communicating Experiential Tourism Products on the Web
D Sears
Travel and Tourism Research Association (Canada), 2003
22003
Circuits of Organizational Stories: Wineries, History, and the Performance of Place
T Weatherbee, D Sears
World Scientific Encyclopedia of Business Storytelling, Set 2 5, 2022
12022
100 Years of Object Biography and Social Marketing: Pandemic Masks from Medicine to Apparel
D Sears, T Weatherbee, A Doyle
Proceedings of the Conference on Historical Analysis and Research in …, 2021
12021
A vehicle for destination development? The case of the Wolfville magic winery bus
D Sears, TG Weatherbee
Wine Tourism Destination Management and Marketing: Theory and Cases, 593-598, 2019
12019
The Wolfville Magic Winery Bus: A Grounded Theory Approach to Understanding the Consumer View of the Winescape
J Robertson, D Sears, T Weatherbee
Atlantic Schools of Business, 2018
12018
Differentiated Pleasure and the Wine Tourism Experience
D Sears, T Weatherbee
Academy of Wine Business Research, 2022
2022
Winery Business Models: A Global Typology
D Sears, T Weatherbee, T Bouzdine-Chameeva, J Fountain, N Velikova, ...
Academy of Wine Business Research, 2022
2022
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