Net-zero emission targets and the role of managerial environmental awareness, customer pressure, and regulatory control toward environmental performance H Zameer, Y Wang, Saeed, M Rashid Business Strategy and the Environment, 2021 | 72 | 2021 |
The antecedents and consequences of brand personality: A systematic review MR Saeed, U Burki, R Ali, R Dahlstrom, H Zameer EuroMed Journal of Business 17 (4), 448-476, 2022 | 24 | 2022 |
A game-theoretic strategic mechanism to control brand counterfeiting H Zameer, Y Wang, H Yasmeen, AA Mofrad, R Saeed Marketing Intelligence & Planning 36 (5), 585-600, 2018 | 13 | 2018 |
How best to advertise low-fit brand extensions: a construal level theory perspective MR Saeed, R Lee, L Lockshin, S Bellman, S Yang, J Cohen Journal of Consumer Marketing 41 (1), 94-109, 2024 | | 2024 |