| Giving green a second thought: Modeling the value retention of green products in the secondary market KA Majid, CA Russell Journal of Business Research 68 (5), 994-1002, 2015 | 41 | 2015 |
| Effect of interactive marketing channels on service customer acquisition KA Majid Journal of Services Marketing 35 (3), 299-311, 2020 | 22 | 2020 |
| What’s the big deal? How sales promotions displayed by others online can influence online and offline purchase intentions K Majid, M Laroche Journal of Interactive Advertising 19 (2), 100-115, 2019 | 22 | 2019 |
| Drawing negative inferences from a positive country-of-origin image: Consumers’ use of COI and price levels to assess counterfeit drugs KA Majid International Marketing Review 34 (2), 293-310, 2017 | 19 | 2017 |
| Exploring the growing interest in the Olympic Winter Games. K Majid, R Chandra, A Joy Sport Marketing Quarterly 16 (1), 2007 | 16 | 2007 |
| The Food Mail Program:“when figs fly”–dispatching access and affordability to healthy food K Majid, S Grier Social Marketing Quarterly 16 (3), 78-95, 2010 | 14 | 2010 |
| Communicating quality while evoking loss–How consumers assess extra charges in the Airbnb marketplace T Dogru, K Majid, M Laroche, M Mody, C Suess Tourism Management 87, 104376, 2021 | 9 | 2021 |
| Institutional differences and integration difficulties: How location of headquarters and component sourcing affect firm responsiveness KA Majid, H Bapuji International Marketing Review 35 (5), 850-868, 2018 | 7 | 2018 |
| “Name your price”–online auctions and reference prices K A. Majid, A Bryant, P A. Rau Journal of Product & Brand Management 23 (6), 420-428, 2014 | 7 | 2014 |
| Support for small businesses during a health crisis KA Majid, DW Kolar, M Laroche Journal of Services Marketing, 2021 | 6 | 2021 |
| The Food Mail Program:'When Pigs Fly'—Dispatching access and affordability to healthy food S Grier, K Majid Social Marketing Quarterly 16 (3), 77, 2010 | 5 | 2010 |
| Value dynamics in the secondary market: How pricing and product lines in the primary market affect value retention KA Majid, CA Russell Journal of Business Research 103, 89-99, 2019 | 4 | 2019 |
| Firm/product reputation and new-product recalls K Majid, M Rhee Marketing Intelligence & Planning 36 (5), 572-584, 2018 | 3 | 2018 |
| Counterfeit goods: occurrences, choices, and the influence of origin. 2012. 133f KA MAJID Dissertação (Administration). University of Ottawa, Ottawa, 0 | 3 | |
| Counterfeit Goods: Occurrences, Choices, and The Influence of Origin KA Majid The George Washington University, 2012 | 2 | 2012 |
| Risky businessReducing demand for counterfeit goods K Majid, VG Perry, JK Johansson American Marketing Association Marketing and Public Policy Conference …, 2010 | 2 | 2010 |
| Counterfeit Inferences from Price Levels and Country of Origin: The Moderating Effect of Perceived Risk KA Majid, JK Johansson Marketing Theory and Applications, 23, 2010 | 2 | 2010 |
| Exploring the growth of the television audience for the Olympic Winter Games in" non-traditional" markets K Majid Concordia University, 2005 | 1 | 2005 |
| WHEN CONSUMERS LINK COUNTERFEIT GOODS WITH A COUNTRY OF ORIGIN: INFERENCES AND IMPACTS KA Majid, JK Johansson CONCERNS, 161, 2011 | | 2011 |
| SLOWING THE DIFFUSION OF COUNTERFEIT GOODS: EVIDENCE FROM THE PHARMACEUTICAL INDUSTRY KA Majid CONCERNS, 84, 2011 | | 2011 |
Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityVerified email at concordia.ca
