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Co-authors
Rajesh ChandyProfessor of Marketing, London Business SchoolVerified email at london.edu- Martin SchreierProfessor of Marketing Management, WU ViennaVerified email at wu.ac.at
- Jaideep C. Prabhuuniversity of cambridgeVerified email at jbs.cam.ac.uk
- Renana PeresProfessor of Marketing, The Hebrew UniversityVerified email at huji.ac.il
- Nooshin L WarrenAssociate Professor of Marketing and Eller Faculty Fellow, University of ArizonaVerified email at email.arizona.edu
- David SchweidelGoizueta Business School, Emory UniversityVerified email at emory.edu
- Jelena SpanjolProfessor, Ludwig-Maximilians-Universität (LMU) München, Institute for Innovation ManagementVerified email at lmu.de
- Jagdip SinghCase Western Reserve UniversityVerified email at case.edu
- Arvind RangaswamyPenn State UniversityVerified email at psu.edu
- Ruud FrambachProfessor of Marketing, Vrije Universiteit AmsterdamVerified email at vu.nl
- Venkatesh ShankarSouthern Methodist UniversityVerified email at mays.tamu.edu
- Tarun KushwahaProfessor of Marketing, University of WisconsinVerified email at wisc.edu
- Nader TavassoliProfessor, London Business SchoolVerified email at london.edu
- Sorin SorescuProfessor of Finance, Texas A&M UniveristyVerified email at tamu.edu
- Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atVerified email at unc.edu
- Bernd H. SchmittProfessor, Columbia Business SchoolVerified email at columbia.edu
- Vanitha SwaminathanThomas Marshall Professor of Marketing, University of PittsburghVerified email at katz.pitt.edu
- Betsy D. Gelbprofessor of marketing & entrepreneurship, University of HoustonVerified email at uh.edu
- Summer Zixia CaoUniversity of Colorado DenverVerified email at ucdenver.edu
- Mark B HoustonProfessor of Marketing, Texas Christian UniversityVerified email at tcu.edu
