Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis J Klein, N Dawar International Journal of research in Marketing 21 (3), 203-217, 2004 | 2410 | 2004 |
Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality N Dawar, P Parker Journal of marketing 58 (2), 81-95, 1994 | 2063 | 1994 |
Impact of product-harm crises on brand equity: The moderating role of consumer expectations N Dawar, MM Pillutla Journal of marketing research 37 (2), 215-226, 2000 | 1633 | 2000 |
Competing with giants: Survival strategies for local companies in emerging markets N Dawar, T Frost Harvard business review 77, 119-132, 1999 | 700 | 1999 |
Rethinking marketing programs for emerging markets NDN Dawar, A Chattopadhyay Long Range Planning 35 (5), 457-474, 2002 | 503 | 2002 |
A cross-cultural study of interpersonal information exchange N Dawar, PM Parker, LJ Price Journal of international business studies 27, 497-516, 1996 | 468 | 1996 |
Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations N Dawar, J Lei Journal of Business Research 62 (4), 509-516, 2009 | 385 | 2009 |
Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects J Lei, N Dawar, J Lemmink Journal of marketing 72 (3), 111-123, 2008 | 365 | 2008 |
Beyond better products: Capturing value in customer interactions M Vandenbosch, N Dawar MIT Sloan Management Review, 2002 | 227 | 2002 |
The effects of order and direction on multiple brand extensions N Dawar, PF Anderson Journal of Business Research 30 (2), 119-129, 1994 | 202 | 1994 |
Marketing in the age of Alexa N Dawar, N Bendle Harvard Business Review 96 (3), 80-86, 2018 | 189 | 2018 |
Extensions of broad brands: The role of retrieval in evaluations of fit N Dawar Journal of Consumer Psychology 5 (2), 189-207, 1996 | 157 | 1996 |
Base-rate information in consumer attributions of product-harm crises J Lei, N Dawar, Z Gürhan-Canli Journal of Marketing Research 49 (3), 336-348, 2012 | 149 | 2012 |
Product-harm crises and the signaling ability of brands N Dawar International Studies of Management & Organization 28 (3), 109-119, 1998 | 139 | 1998 |
The joint effects of brands and warranties in signaling new product quality LJ Price, N Dawar Journal of Economic Psychology 23 (2), 165-190, 2002 | 132 | 2002 |
What are brands good for? N Dawar MIT Sloan Management Review, 2004 | 129 | 2004 |
When marketing is strategy N Dawar Harvard business review 91 (12), 100-108, 2013 | 118 | 2013 |
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles J Whelan, N Dawar Marketing Letters 27, 285-294, 2016 | 110 | 2016 |
The signaling impact of low introductory price on perceived quality and trial N Dawar, M Sarvary Marketing Letters 8, 251-259, 1997 | 74 | 1997 |
A better way to map brand strategy N Dawar, CK Bagga Harvard Business Review 93 (6), 90-97, 2015 | 58 | 2015 |