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niraj dawar
niraj dawar
Founder, Brand Strategy Group
Verified email at brandstrategy.group
Title
Cited by
Cited by
Year
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis
J Klein, N Dawar
International Journal of research in Marketing 21 (3), 203-217, 2004
24102004
Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality
N Dawar, P Parker
Journal of marketing 58 (2), 81-95, 1994
20631994
Impact of product-harm crises on brand equity: The moderating role of consumer expectations
N Dawar, MM Pillutla
Journal of marketing research 37 (2), 215-226, 2000
16332000
Competing with giants: Survival strategies for local companies in emerging markets
N Dawar, T Frost
Harvard business review 77, 119-132, 1999
7001999
Rethinking marketing programs for emerging markets
NDN Dawar, A Chattopadhyay
Long Range Planning 35 (5), 457-474, 2002
5032002
A cross-cultural study of interpersonal information exchange
N Dawar, PM Parker, LJ Price
Journal of international business studies 27, 497-516, 1996
4681996
Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations
N Dawar, J Lei
Journal of Business Research 62 (4), 509-516, 2009
3852009
Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects
J Lei, N Dawar, J Lemmink
Journal of marketing 72 (3), 111-123, 2008
3652008
Beyond better products: Capturing value in customer interactions
M Vandenbosch, N Dawar
MIT Sloan Management Review, 2002
2272002
The effects of order and direction on multiple brand extensions
N Dawar, PF Anderson
Journal of Business Research 30 (2), 119-129, 1994
2021994
Marketing in the age of Alexa
N Dawar, N Bendle
Harvard Business Review 96 (3), 80-86, 2018
1892018
Extensions of broad brands: The role of retrieval in evaluations of fit
N Dawar
Journal of Consumer Psychology 5 (2), 189-207, 1996
1571996
Base-rate information in consumer attributions of product-harm crises
J Lei, N Dawar, Z Gürhan-Canli
Journal of Marketing Research 49 (3), 336-348, 2012
1492012
Product-harm crises and the signaling ability of brands
N Dawar
International Studies of Management & Organization 28 (3), 109-119, 1998
1391998
The joint effects of brands and warranties in signaling new product quality
LJ Price, N Dawar
Journal of Economic Psychology 23 (2), 165-190, 2002
1322002
What are brands good for?
N Dawar
MIT Sloan Management Review, 2004
1292004
When marketing is strategy
N Dawar
Harvard business review 91 (12), 100-108, 2013
1182013
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
J Whelan, N Dawar
Marketing Letters 27, 285-294, 2016
1102016
The signaling impact of low introductory price on perceived quality and trial
N Dawar, M Sarvary
Marketing Letters 8, 251-259, 1997
741997
A better way to map brand strategy
N Dawar, CK Bagga
Harvard Business Review 93 (6), 90-97, 2015
582015
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