| Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class C Hopkins, OC Ferrell, L Ferrell, K Hopkins, AC Merkle Marketing Education Review 30 (4), 236-251, 2020 | 25 | 2020 |
| An examination of pro-stakeholder unethical behavior in the sales ethics subculture AC Merkle, JF Hair Jr, OC Ferrell, LK Ferrell, BG Wood Journal of Marketing Theory and Practice 28 (4), 418-435, 2020 | 24 | 2020 |
| Evaluating e-book effectiveness and the impact on student engagement AC Merkle, LK Ferrell, OC Ferrell, JF Hair Jr Journal of Marketing Education 44 (1), 54-71, 2022 | 21 | 2022 |
| Exploring the components of brand equity amid declining ticket sales in Major League Baseball AC Merkle, C Hessick, BR Leggett, L Goehrig, K O’Connor Journal of Marketing Analytics 8, 149-164, 2020 | 6 | 2020 |
| You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture: An Abstract AC Merkle 2020 AMS Annual Conference Proceedings, 2022 | 1 | 2022 |
| The Role of the Sales Ethics Subculture in Shaping Salesperson Unethical Intentions and Behavior AC Merkle University of South Alabama, 2021 | | 2021 |
| Measuring the Impact of Engagement Initiatives: The Mediating Role of Engagement Factors: An Abstract AC Merkle 2020 AMA Winter Academic Conference Proceedings 31, CEC 9-10, 2020 | | 2020 |
OC FerrellJames T. Pursell, Sr. Eminent Scholar in Ethics, Auburn UniversityVerified email at auburn.edu
