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Adam Merkle
Adam Merkle
Verified email at ut.edu
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Cited by
Cited by
Year
Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class
C Hopkins, OC Ferrell, L Ferrell, K Hopkins, AC Merkle
Marketing Education Review 30 (4), 236-251, 2020
242020
An examination of pro-stakeholder unethical behavior in the sales ethics subculture
AC Merkle, JF Hair Jr, OC Ferrell, LK Ferrell, BG Wood
Journal of Marketing Theory and Practice 28 (4), 418-435, 2020
232020
Evaluating e-book effectiveness and the impact on student engagement
AC Merkle, LK Ferrell, OC Ferrell, JF Hair Jr
Journal of Marketing Education 44 (1), 54-71, 2022
202022
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
AC Merkle, C Hessick, BR Leggett, L Goehrig, K O’Connor
Journal of Marketing Analytics 8, 149-164, 2020
62020
You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture: An Abstract
AC Merkle
2020 AMS Annual Conference Proceedings, 2022
12022
The Role of the Sales Ethics Subculture in Shaping Salesperson Unethical Intentions and Behavior
AC Merkle
University of South Alabama, 2021
2021
Measuring the Impact of Engagement Initiatives: The Mediating Role of Engagement Factors: An Abstract
AC Merkle
2020 AMA Winter Academic Conference Proceedings 31, CEC 9-10, 2020
2020
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