| Relationship quality in higher education marketing: the role of social media engagement M Clark, MB Fine, CL Scheuer Journal of Marketing for Higher Education 27 (1), 40-58, 2017 | 245 | 2017 |
| Prosumer motivations for electronic word-of-mouth communication behaviors MB Fine, J Gironda, M Petrescu Journal of Hospitality and Tourism Technology 8 (2), 280-295, 2017 | 101 | 2017 |
| Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid AG Woodside, MB Fine Journal of Global Fashion Marketing 10 (2), 111-128, 2019 | 86 | 2019 |
| Marketing spending and aftermarket performance of IPO firms MB Fine, K Gleason, M Mullen Marketing Intelligence & Planning 35 (4), 560-576, 2017 | 30 | 2017 |
| Getting what you’re worth: Implications that affect firm value in a brand acquisition MB Fine, K Gleason, D Budeva Journal of Brand Management 23, 70-96, 2016 | 17 | 2016 |
| The use of Sina Weibo and Twitter by international luxury hotels W Wen, M Clark, B Kang, M Fine Tourism culture & communication 16 (3), 137-145, 2016 | 14 | 2016 |
| Value-added university services: the importance of on-campus recreational facilities MB Fine, MN Clark, CL Scheuer Services Marketing Quarterly 37 (1), 24-35, 2016 | 11 | 2016 |
| Role model influence on word-of-mouth, loyalty and switching behaviors of dog owners PW Clark, J Page, MB Fine Journal of behavioral Studies in Business 5, 1, 2012 | 9 | 2012 |
| Factors Impacting Student Perception of Open Educational Resources. MB Fine, H Read e-Journal of Business Education and Scholarship of Teaching 14 (1), 151-173, 2020 | 8 | 2020 |
| The Oscars: friends and foes for millennials MB Fine, JT Gironda, M Petrescu, C Dobre Journal of Consumer Behaviour 21 (6), 1494-1505, 2022 | 6 | 2022 |
| Expanding direction-of-comparison theory and its applications for political advertising practitioners PW Clark, MB Fine Journal of Management and Marketing Research 10, 1, 2012 | 6 | 2012 |
| Here to stay or a thing of the past? A study into the perception of quick response codes M Fine, M Clark Journal of Digital & Social Media Marketing 3 (2), 189-199, 2015 | 5 | 2015 |
| Consumer news preferences for mobile applications M Fine, M Clark Journal of Digital & Social Media Marketing 2 (2), 195-203, 2014 | 4 | 2014 |
| Are QR codes here to stay or a thing of the past? A study into the perception of QR codes MB Fine, MN Clark Journal of Digital & Social Media Marketing 3 (2), 1-11, 2015 | 3 | 2015 |
| Examining Antecedents of Satisfaction for Marketing/Management Students in Higher Education. MB Fine, PW Clark Research in Higher Education Journal 21, 2013 | 2 | 2013 |
| The role of advertising and information asymmetry on firm performance MB Fine Florida Atlantic University, 2012 | 2 | 2012 |
| TRAVEL, TOURISM AND ECONOMIC IMPACT OF THE CHILDREN'S MUSEUM OF SOUTH CAROLINA J Christia, MB Fine The Coastal Business Journal 13 (1), 2, 2014 | 1 | 2014 |
| Operations Management Through Study Abroad: Approach, Evaluation, and Insights for Application DJ Domke-Damonte, PR Martin, MB Fine Operations Management Education Review 8, 103-124, 2014 | 1 | 2014 |
| Satisfaction of marketing/management students in higher education MB Fine, PW Clark ASBBS Proceedings 20 (1), 572, 2013 | 1 | 2013 |
| The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract M Fine, JT Gironda, M Petrescu Academy of Marketing Science Annual Conference, 239-240, 2020 | | 2020 |
Melissa N. ClarkCoastal Carolina UniversityVerified email at coastal.edu
