Monica B. Fine
Cited by
Cited by
Relationship quality in higher education marketing: the role of social media engagement
M Clark, MB Fine, CL Scheuer
Journal of Marketing for Higher Education 27 (1), 40-58, 2017
Prosumer motivations for electronic word-of-mouth communication behaviors
MB Fine, J Gironda, M Petrescu
Journal of Hospitality and Tourism Technology, 2017
Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid
AG Woodside, MB Fine
Journal of Global Fashion Marketing 10 (2), 111-128, 2019
Marketing spending and aftermarket performance of IPO firms
MB Fine, K Gleason, M Mullen
Marketing Intelligence & Planning, 2017
Getting what you’re worth: Implications that affect firm value in a brand acquisition
MB Fine, K Gleason, D Budeva
Journal of Brand Management 23 (5), 70-96, 2016
The use of Sina Weibo and Twitter by international luxury hotels
W Wen, M Clark, B Kang, M Fine
Tourism culture & communication 16 (3), 137-145, 2016
Role model influence on word-of-mouth, loyalty and switching behaviors of dog owners
PW Clark, J Page, MB Fine
Journal of behavioral Studies in Business 5, 1, 2012
Value-added university services: The importance of on-campus recreational facilities
MB Fine, MN Clark, CL Scheuer
Services Marketing Quarterly 37 (1), 24-35, 2016
Expanding direction-of-comparison theory and its applications for political advertising practitioners
PW Clark, MB Fine
Journal of Management and Marketing Research 10, 1, 2012
Here to stay or a thing of the past? A study into the perception of quick response codes
M Fine, M Clark
Journal of Digital & Social Media Marketing 3 (2), 189-199, 2015
Consumer news preferences for mobile applications
M Fine, M Clark
Journal of Digital & Social Media Marketing 2 (2), 195-203, 2014
Examining Antecedents of Satisfaction for Marketing/Management Students in Higher Education.
MB Fine, PW Clark
Research in Higher Education Journal 21, 2013
The role of advertising and information asymmetry on firm performance
MB Fine
Florida Atlantic University, 2012
Operations Management Through Study Abroad: Approach, Evaluation, and Insights for Application
DJ Domke-Damonte, PR Martin, MB Fine
Operations Management Education Review 8, 103-124, 2014
Satisfaction of marketing/management students in higher education
MB Fine, PW Clark
ASBBS Proceedings 20 (1), 572, 2013
Value creation, loyalty and satisfaction in the CrossFit Community
K Johnson, MB Fine, J Christia
Sporting Traditions 37 (1), 87-101, 2020
Factors Impacting Student Perception of Open Educational Resources
MB Fine, H Read
The e-Journal of Business Education & Scholarship of Teaching 14 (1), 151-173, 2020
Assessing Perceptions and Attitudes of an Extreme Sports Park
MB Fine, LY Runion, JR Byington
The Journal of Applied Business and Economics 22 (2), 17-29, 2020
Merchants' Likeliness to Continue Doing Business: A Study of Georgetown, South Carolina.
MB Fine, PW Clark
Southern Business & Economic Journal 38 (2), 2015
Are QR codes here to stay or are they a thing of the past?
MB Fine
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