| The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation E Genc, M Dayan, OF Genc Industrial Marketing Management 82, 253-264, 2019 | 300 | 2019 |
| Cross-functional integration in the sustainable new product development process: The role of the environmental specialist E Genç, CA Di Benedetto Industrial marketing management 50, 150-161, 2015 | 76 | 2015 |
| Path to effective mobile advertising in Asian markets: Credibility, entertainment and peer influence Y Wang, E Genç Asia Pacific Journal of Marketing and Logistics 31 (1), 55-80, 2019 | 51 | 2019 |
| Aiming the mobile targets in a cross-cultural context: Effects of trust, privacy concerns, and attitude Y Wang, E Genc, G Peng International Journal of Human–Computer Interaction 36 (3), 227-238, 2020 | 34 | 2020 |
| An Analytical Approach to Greenwashing: Certification Versus Noncertification. E Genç Journal of Management & Economics/Yönetim ve Ekonomi 20 (2), 2013 | 19 | 2013 |
| A comparison of proactive and reactive environmental strategies in green product innovation E Genç, CAD Benedetto International Journal of Innovation and Sustainable Development 13 (3-4 …, 2019 | 17 | 2019 |
| Is publishing country-of-design information beneficial for MNCs? E Genc, SC Wang Journal of International Consumer Marketing 29 (5), 278-292, 2017 | 12 | 2017 |
| “Yeşile Boyama” Kavramının Analitik İncelenmesi: Sertifikalı Etiketlerin Sertifikasızlarla Karşılaştırılması E Genç Yönetim ve Ekonomi Dergisi 20 (2), 151-175, 2013 | 7 | 2013 |
| Sustainable new product development: The role of the environmental specialist and environmental marketing strategy development E Genc Temple University, 2013 | 3 | 2013 |
| Sustainable new product development E Genç, CA Di Benedetto Handbook of research on new product development, 227-249, 2018 | 2 | 2018 |
| İKİ BOYUTLU MENŞE ÜLKE ETKİSİ VE TÜKETİCİ ETNOSENTRİZMİ ETKİLEŞİMİ G Ebru Yönetim ve Ekonomi Araştırmaları Dergisi 17 (1), 77-93, 2019 | 1* | 2019 |
| The impact of value orientations on the relative preference of environmental, functional and price attributes of products/Deger egilimlerinin ürünlerin çevresel, fonksiyonel ve … E Genc Istanbul Business Research 42 (2), 254, 2013 | 1 | 2013 |
| THE ROLE OF VALUES ON THE PREFERENCE OF FOOD ATTRIBUTES E Genc, E Eisenstein, J Hunt READINGS BOOK, 307, 2011 | | 2011 |
