Noemi Sinkovics (Pezderka)
Noemi Sinkovics (Pezderka)
Senior Lecturer in Management and International Business, The University of Auckland Business School
Verified email at - Homepage
Cited by
Cited by
Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria
RR Sinkovics, N Pezderka, P Haghirian
Journal of Interactive Marketing 26 (1), 21-32, 2012
The role of social value creation in business model formulation at the bottom of the pyramid–implications for MNEs?
N Sinkovics, RR Sinkovics, M Yamin
International Business Review 23 (4), 692-707, 2014
The internet as an alternative path to internationalization?
N Sinkovics, RR Sinkovics, B Jean RJ
International Marketing Review, 2013
Rana Plaza collapse aftermath: are CSR compliance and auditing pressures effective?
N Sinkovics, SF Hoque, RR Sinkovics
Accounting, Auditing & Accountability Journal 29 (4), 617-649, 2016
A conceptualization of e-risk perceptions and implications for small firm active online internationalization
N Pezderka, RR Sinkovics
International Business Review 20 (4), 409-422, 2011
Pattern matching in qualitative analysis
N Sinkovics
The sage handbook of qualitative business and management research methods …, 2018
Enhancing the foundations for theorising through bibliometric mapping
N Sinkovics
International Marketing Review, 2016
A reconceptualisation of social value creation as social constraint alleviation
N Sinkovics, RR Sinkovics, SF Hoque, L Czaban
Critical perspectives on international business, 2015
The effect of matching on perceived export barriers and performance in an era of globalization discontents: Empirical evidence from UK SMEs
RR Sinkovics, Y Kurt, N Sinkovics
International Business Review 27 (5), 1065-1079, 2018
Exploring the link between management communication and emotions in mergers and acquisitions
S Zagelmeyer, RR Sinkovics, N Sinkovics, V Kusstatscher
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2018
Spirituality as an antecedent of trust and network commitment: the case of anatolian tigers
Y Kurt, M Yamin, N Sinkovics, RR Sinkovics
European Management Journal 34 (6), 686-700, 2016
Antecedents of marketing integration in cross-border mergers and acquisitions: Evidence from Malaysia and Indonesia
RR Sinkovics, N Sinkovics, YK Lew, MH Jedin, S Zagelmeyer
International Marketing Review, 2015
The role of spirituality in Islamic business networks: The case of internationalizing Turkish SMEs
Y Kurt, N Sinkovics, RR Sinkovics, M Yamin
Journal of World Business 55 (1), 101034, 2020
Exploring the relationship between upgrading and capturing profits from GVC participation for disadvantaged suppliers in developing countries
US Choksy, N Sinkovics, RR Sinkovics
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2017
Knowledge connectivity in an adverse context: Global value chains and Pakistani offshore service providers
N Sinkovics, US Choksy, RR Sinkovics, R Mudambi
Management International Review 59 (1), 131-170, 2019
Do born global SMEs reap more benefits from ICT use than other internationalizing small firms
N Pezderka, RR Sinkovics, RJB Jean
Handbook of research on born globals, 185-213, 2012
Supplier strategies to compensate for knowledge asymmetries in buyer-supplier relationships: implications for economic upgrading
SF Hoque, N Sinkovics, RR Sinkovics
European Journal of International Management 10 (3), 254-283, 2016
Supplier strategies and routines for capability development: Implications for upgrading
N Sinkovics, SF Hoque, RR Sinkovics
Journal of International Management 24 (4), 348-368, 2018
Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions
RR Sinkovics, MH Jedin, N Sinkovics
European Journal of International Management 8 (6), 644-670, 2014
International business and global value chains
N Sinkovics, RR Sinkovics
Handbook on Global Value Chains, 2019
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