| Advertising effectiveness: the moderating effect of firm strategy L McAlister, R Srinivasan, N Jindal, AA Cannella Journal of Marketing Research 53 (2), 207-224, 2016 | 172 | 2016 |
| The impacts of advertising assets and R&D assets on reducing bankruptcy risk N Jindal, L McAlister Marketing Science 34 (4), 555-572, 2015 | 59 | 2015 |
| The impact of advertising and R&D on bankruptcy survival: A double-edged sword N Jindal Journal of Marketing 84 (5), 22-40, 2020 | 36 | 2020 |
| Differential effects of received trade credit and provided trade credit on firm value V Astvansh, N Jindal Production and Operations Management 31 (2), 781-798, 2022 | 30 | 2022 |
| Effects of advertising and R&D on spillovers from a rival’s bankruptcy N Jindal, RJ Slotegraaf Journal of the Academy of Marketing Science, 1-21, 2023 | 1 | 2023 |
| Marketing capability and the turnaround of financially distressed firms A Bhattacharya, J Johnson, A Faramarzi, N Jindal, RW Johnson Journal of the Academy of Marketing Science, 1-21, 2023 | | 2023 |
| Essays on marketing's impact on financial performance NK Jindal | | 2015 |
Leigh McAlisterProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
