Augmented reality as a product presentation tool: focusing on the role of product information and presence in AR TH Kim, HJ Choo Fashion and Textiles 8, 1-23, 2021 | 27 | 2021 |
Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations NL Kim, TH Kim The International Review of Retail, Distribution and Consumer Research 32 (2 …, 2022 | 26 | 2022 |
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message TH Kim, NL Kim Journal of Consumer Behaviour 22 (6), 1348-1364, 2023 | 4 | 2023 |
Effect of perceived technological innovativeness on revisit and word-of-mouth intention in augmented reality store-focusing on curiosity and fun TH Kim, HY Lee, H Namkoong, SY Choi, H Yang Journal of the Korean Society of Clothing and Textiles 44 (4), 676-690, 2020 | 3 | 2020 |
Negative and positive contamination in secondhand fashion consumption: does culture matter? NL Kim, BE Jin, TH Kim International Marketing Review 40 (6), 1509-1530, 2023 | 2 | 2023 |
Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication? N Ju, T Kim, H Im Fashion and Textiles 11 (1), 16, 2024 | 1 | 2024 |
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services TH Kim, H Im Journal of Consumer Behaviour, 2023 | 1 | 2023 |
Artificial Intelligence for the Fashion and Retail Industry: Insights From Network Analysis of the Current Literature N Ju, TH Kim, H Im International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 1 | 2022 |
My virtual influencer friend: The role of self-disclosure in consumer’s trust and relationship outcomes TH Kim, H Im International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
How humanized virtual influencers engage users: A comparative case study of three virtual influencers TH Kim, H Im, N Ju International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
Can data save small businesses? Benefits and challenges of data analytics adoption among small-sized retailers NL Kim, TH Kim, J Park Applied Marketing Analytics 9 (3), 236-248, 2023 | | 2023 |
Believing in Change: The Role of Implicit Theory on Consumer’s Perception of the Fashion Brand’s CSR Message TH Kim, NL Kim International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
I feel myself as more malleable: The effect of augmented reality try-on service on malleable self and self-brand connection T Kim, H Im 2021 GFMC/KSMS International Conference, 311-316, 2021 | | 2021 |
Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations NL Kim, TH Kim International Textile and Apparel Association Annual Conference Proceedings, 2021 | | 2021 |