Raji Srinivasan
Raji Srinivasan
Professor of Marketing, University of Texas at Austin
Verified email at - Homepage
Cited by
Cited by
Technological opportunism and radical technology adoption: An application to e-business
R Srinivasan, GL Lilien, A Rangaswamy
Journal of marketing 66 (3), 47-60, 2002
Advertising, research and development, and systematic risk of the firm
L McAlister, R Srinivasan, MC Kim
Journal of Marketing 71 (1), 35-48, 2007
Strategic firm commitments and rewards for customer relationship management in online retailing
R Srinivasan, C Moorman
Journal of marketing 69 (4), 193-200, 2005
Social influence effects in online product ratings
S Sridhar, R Srinivasan
Journal of Marketing 76 (5), 70-88, 2012
Turning adversity into advantage: does proactive marketing during a recession pay off?
R Srinivasan, A Rangaswamy, GL Lilien
International journal of research in marketing 22 (2), 109-125, 2005
First in, first out? The effects of network externalities on pioneer survival
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 68 (1), 41-58, 2004
Should firms spend more on research and development and advertising during recessions?
R Srinivasan, GL Lilien, S Sridhar
Journal of Marketing 75 (3), 49-65, 2011
Interactive technologies and retailing strategy: A review, conceptual framework and future research directions
R Varadarajan, R Srinivasan, GG Vadakkepatt, MS Yadav, PA Pavlou, ...
Journal of Interactive Marketing 24 (2), 96-110, 2010
The emergence of dominant designs
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 70 (2), 1-17, 2006
Dual distribution and intangible firm value: Franchising in restaurant chains
R Srinivasan
Journal of Marketing 70 (3), 120-135, 2006
When do transparent packages increase (or decrease) food consumption?
X Deng, R Srinivasan
Journal of Marketing 77 (4), 104-117, 2013
Vicarious learning in new product introductions in the early years of a converging market
R Srinivasan, P Haunschild, R Grewal
Management Science 53 (1), 16-28, 2007
The dot. com retail failures of 2000: were there any winners?
V Mahajan, R Srinivasan, J Wind
Journal of the Academy of Marketing Science 30 (4), 474-486, 2002
Advertising effectiveness: the moderating effect of firm strategy
L McAlister, R Srinivasan, N Jindal, AA Cannella
Journal of Marketing Research 53 (2), 207-224, 2016
Dynamic relationships among R&D, advertising, inventory and firm performance
S Sridhar, S Narayanan, R Srinivasan
Journal of the Academy of Marketing Science 42, 277-290, 2014
Sources, characteristics and effects of emerging technologies: Research opportunities in innovation
R Srinivasan
Industrial Marketing Management 37 (6), 633-640, 2008
Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
R Srinivasan, GL Lilien, A Rangaswamy
International Journal of research in Marketing 25 (2), 119-128, 2008
The total product design concept and an application to the auto market
R Srinivasan, GL Lilien, A Rangaswamy, GM Pingitore, D Seldin
Journal of Product Innovation Management 29, 3-20, 2012
Corporate board interlocks and new product introductions
R Srinivasan, S Wuyts, G Mallapragada
Journal of Marketing 82 (1), 132-148, 2018
Pandemics and marketing: Insights, impacts, and research opportunities
G Das, SP Jain, D Maheswaran, RJ Slotegraaf, R Srinivasan
Journal of the Academy of Marketing Science 49 (5), 835-854, 2021
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