Margy Conchar
Margy Conchar
Professor of Business Administration, Marketing, East Carolina University
Verified email at ecu.edu
Title
Cited by
Cited by
Year
An integrated framework for the conceptualization of consumers’ perceived-risk processing
MP Conchar, GM Zinkhan, C Peters, S Olavarrieta
Journal of the Academy of Marketing Science 32 (4), 418-436, 2004
5032004
Market valuation models of the effect of advertising and promotional spending: a review and meta-analysis
MP Conchar, MR Crask, GM Zinkhan
Journal of the Academy of Marketing Science 33 (4), 445-460, 2005
1612005
The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis
M Falasca, J Zhang, M Conchar, L Li
Journal of Business & Industrial Marketing, 2017
722017
Motivations underlying the creation of personal web pages: An exploratory study
GM Zinkhan, M Conchar, A Gupta, G Geissler
ACR North American Advances, 1999
391999
Conceptual foundations for the professional services: Criteria for identification, a classification scheme and a definition
M Conchar
American Marketing Association. Conference Proceedings 9, 253, 1998
91998
The influence of atmospherics in consumer research data collection
B Wright, MP Conchar, AM Ianuzzi
Journal of Applied Business Research (JABR) 25 (1), 2009
62009
The Online Learning Environment: Delivering Quality?
MP Conchar, HJ Meric, B Wright
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
42015
The Pursuit of Happiness: What Does it Mean to Marketers?
MP Conchar
Marketing, technology and customer commitment in the new economy, 41-41, 2015
12015
Investigating correlates of the subjective well-being of nations: An exploration of missing data techniques
Y Pan, GM Zinkhan, MP Conchar
American Marketing Association. Conference Proceedings 13, 346, 2002
12002
Using Consumer Stories as a Pedagogical Tool
MP Conchar, GM Zinkhan
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
The Pursuit of Happiness: What Does it Mean for Marketers?
MP Conchar
DEVELOPMENTS IN MARKETING SCIENCE 28, 42, 2005
2005
Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues
MP Conchar, GM Zinkhan
International Journal of Research in Marketing 14 (4), 397-398, 1997
1997
Gender Differences in Response to Advertising: Testing the Equivalence of the Lastovicka Scale
MP Conchar, A Caruana, MT Ewing, W Australia
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Articles 1–13