| An integrated framework for the conceptualization of consumers’ perceived-risk processing MP Conchar, GM Zinkhan, C Peters, S Olavarrieta Journal of the Academy of Marketing Science 32 (4), 418-436, 2004 | 587 | 2004 |
| Market valuation models of the effect of advertising and promotional spending: a review and meta-analysis MP Conchar, MR Crask, GM Zinkhan Journal of the Academy of Marketing Science 33 (4), 445-460, 2005 | 181 | 2005 |
| The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis M Falasca, J Zhang, M Conchar, L Li Journal of Business & Industrial Marketing 32 (7), 901-912, 2017 | 121 | 2017 |
| Motivations Underlying the Creation of Personal Web Pages: An Exploratory Study. GM Zinkhan, M Conchar, A Gupta, G Geissler Advances in consumer research 26 (1), 1999 | 39 | 1999 |
| Conceptual foundations for the professional services: Criteria for identification, a classification scheme and a definition M Conchar American Marketing Association. Conference Proceedings 9, 253, 1998 | 12 | 1998 |
| The influence of atmospherics in consumer research data collection B Wright, MP Conchar, AM Ianuzzi Journal of Applied Business Research (JABR) 25 (1), 2009 | 7 | 2009 |
| The Online Learning Environment: Delivering Quality? MP Conchar, HJ Meric, B Wright Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 4 | 2015 |
| The Pursuit of Happiness: What Does it Mean to Marketers? MP Conchar Marketing, Technology and Customer Commitment in the New Economy …, 2014 | 1 | 2014 |
| Investigating correlates of the subjective well-being of nations: An exploration of missing data techniques Y Pan, GM Zinkhan, MP Conchar American Marketing Association. Conference Proceedings 13, 346, 2002 | 1 | 2002 |
| Using Consumer Stories as a Pedagogical Tool MP Conchar, GM Zinkhan Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| The Pursuit of Happiness: What Does it Mean for Marketers? MP Conchar DEVELOPMENTS IN MARKETING SCIENCE 28, 42, 2005 | | 2005 |
| Gender differences in response to advertising: testing the equivalence of the Lastovicka Scale MP Conchar, A Caruana, MT Ewing | | 2001 |
| Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues MP Conchar, GM Zinkhan International Journal of Research in Marketing 14 (4), 397-398, 1997 | | 1997 |
