| The emergence of IMC: a theoretical perspective PJ Kitchen, J Brignell, T Li, GS Jones Journal of advertising research 44 (1), 19-30, 2004 | 594 | 2004 |
| An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong TY Eng, JG Spickett-Jones Journal of World Business 44 (4), 463-475, 2009 | 133 | 2009 |
| Inhibition of brand integration amid changing agency structures PJ Kitchen, J Graham Spickett‐Jones, T Grimes Journal of Marketing Communications 13 (2), 149-168, 2007 | 50 | 2007 |
| Investigating the impact of international cosmetics advertising in China BR Barnes, PJ Kitchen, G Spickett-Jones, Q Yu International Journal of Advertising 23 (3), 361-387, 2004 | 41 | 2004 |
| Social facts and ethical hardware: Ethics in the value proposition J Graham Spickett‐Jones, PJ Kitchen, JD Reast Journal of Communication Management 8 (1), 68-82, 2004 | 29 | 2004 |
| SMEs and the strategic context for communication J Graham Spickett‐Jones, TY Eng Journal of Marketing Communications 12 (3), 225-243, 2006 | 25 | 2006 |
| Information processing: a critical literature review and future research directions G Spickett-Jones, PJ Kitchen International Journal of Market Research 45 (1), 1-20, 2003 | 20 | 2003 |
| UK physicians. attitudes towards direct-to-consumer advertising of prescription drugs: an extension and review JD Reast, D Palihawadana, G Spickett-Jones International journal of Advertising 23 (2), 229-251, 2004 | 17 | 2004 |
| Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East JD Reast, A Lindgreen, D Palihawadana, G Spickett-Jones, BR Barnes Journal of Marketing Management 27 (3-4), 336-360, 2011 | 9 | 2011 |
| The growing use of integration: Will new accounting standards drive the growth of IMC? G Spickett-Jones, PJ Kitchen, J Brignell Admap 38, 24-27, 2003 | 7 | 2003 |
| Adoption and diffusion processes V Cox, G Spickett-Jones Marketing Communications: Principles and Practice, Philip J. Kitchen, ed …, 1999 | 5 | 1999 |
| Marketing communications for the SME TY Eng, G Spickett-Jones Entrepreneurship Marketing, 162-173, 2020 | 2 | 2020 |
| Investigative approaches to the study of advertising JG Spickett-Jones, PJ Kitchen, BR Barnes Journal of Promotion Management 11 (1), 3-28, 2006 | 2 | 2006 |
| An investigation of the concept of e-marketplace in supply chain management. T Eng, G Spickett-Jones Academy of Marketing Conference Proceedings (The UK Academy of Marketing), 2001 | 2 | 2001 |
| NEW APPROA CHES TO THE BUSINESS OF ADVERTISING—MARKETING COMMUNICATIONS THEORY AND BUSINESS PRACTICES. JG Spickett-Jones, PJ Kitchen, BR Barnes Journal of Promotion Management 11 (1), 2004 | 1 | 2004 |
| Smartphone as a Learning Tool–An Activity Theory Approach for Learning Marketing Concepts O Niininen, JG Spickett-Jones | 1 | |
| Brexit: Public relations campaign with integrated social media that changed political world JG Spickett-Jones, O Niininen Social Media for Progressive Public Relations, 208-224, 2022 | | 2022 |
| Future trends in social media and public relations L Arango, H Karjaluoto, M Lievonen, M Muhonen, O Niininen, S Singaraju, ... Social Media for Progressive Public Relations, 227-239, 2022 | | 2022 |
| Book Review: What is ‘Integrated Marketing Communication’? JG Spickett-Jones Journal of General Management 36 (4), 91-93, 2011 | | 2011 |
| SME Marketing Communication G Spickett-Jones, TY Eng Roultledge, 2011 | | 2011 |
