Minu Kumar
Title
Cited by
Cited by
Year
Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships*
CH Noble, M Kumar
Journal of Product Innovation Management 27 (5), 640-657, 2010
2242010
Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?
M Kumar, N Garg
Journal of Consumer Psychology 20 (4), 485-494, 2010
1652010
Using product design strategically to create deeper consumer connections
CH Noble, M Kumar
Business Horizons 51 (5), 441-450, 2008
1242008
“Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes?
MG Luchs, M Kumar
Journal of Business Ethics 140 (3), 567-584, 2017
862017
Beyond form and function: Why do consumers value product design?
M Kumar, C Noble
Journal of Business Research 69 (2), 613-620, 2016
862016
Enhancing Consumers' Affection for a Brand Using Product Design
M Kumar, JD Townsend, DW Vorhies
Journal of Product Innovation Management 5 (32), 716-730, 2015
632015
Aesthetic principles of product form and cognitive appraisals: Predicting emotional responses to beauty
M Kumar
The Psychology of Design: Creating Consumer Appeal, 234-251, 2016
9*2016
Designing for the genders: The role of visual harmony
K Nickel, UR Orth, M Kumar
International Journal of Research in Marketing 37 (4), 697-713, 2020
42020
Using product development information to spur the adoption of continuous improvement products
NN Ho-Dac, M Kumar, RJ Slotegraaf
Journal of the Academy of Marketing Science 48 (6), 1156-1173, 2020
32020
Consumer Value of Product Design and Its Measure
M Kumar, CH Noble
Enhancing Knowledge Development in Marketing 221, 2010
32010
The role of product design in value creation, transmission and interpretation: Implications for consumer preference
M Kumar
ProQuest, 2008
22008
The process of creating value and communicating it to the consumer: a product design perspective
M Kumar, CH Noble
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2015
12015
A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech: An Abstract
M Kumar
Academy of Marketing Science World Marketing Congress, 845-846, 2018
2018
Gender Differences in Response to Visual Harmony: Why and When?
K Haberstroh, U Orth, M Kumar
ACR European Advances, 2018
2018
FOLLOW THE VALUE! TRACKING THE VALUE OF DESIGN THROUGH THE NPD PROCESS
M Kumar, CH Noble
Enhancing Knowledge Development in Marketing, 560, 2010
2010
The Process of Creating Value and Communicating It To The Consumer: A Product Design Perspective
C Noble, M Kumar
DEVELOPMENTS IN MARKETING SCIENCE 30, 305, 2007
2007
Understanding the Nature of Industrial Design: New Directions for Research in Marketing
CH Noble, M Kumar
THE UNIVERSITY OF MISSISSIPPI
M KUMAR, EPDTOC MEANINGFUL
Understanding the Nature and Language of Industrial Design: New Directions for Research in Marketing
CH Noble, M Kumar
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Articles 1–19