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Piyush Sharma
Piyush Sharma
John Curtin Distinguished Professor, Curtin University, Perth, Australia
Verified email at curtin.edu.au - Homepage
Title
Cited by
Cited by
Year
Impulse buying and variety seeking: A trait-correlates perspective
P Sharma, B Sivakumaran, R Marshall
Journal of Business Research 63 (3), 276-283, 2010
8102010
Impact of store environment on impulse buying behavior
G Mohan, B Sivakumaran, P Sharma
European Journal of Marketing 47 (10), 1711-1732, 2013
8042013
Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness
P Sharma
Journal of International Business Studies 42 (2), 285-306, 2010
6952010
Managing uncertainty during a global pandemic: An international business perspective
P Sharma, TY Leung, RPJ Kingshott, NS Davcik, S Cardinali
Journal of Business Research 116 (August), 188-192, 2020
6052020
Measuring personal cultural orientations: Scale development and validation
P Sharma
Journal of the Academy of Marketing Science 38, 787-806, 2010
5582010
Internal service quality as a driver of employee satisfaction, commitment and performance
P Sharma, TTC Kong, RPJ Kingshott
Journal of Service Management 27 (5), 773-797, 2016
2912016
Consumer ethnocentrism: Reconceptualization and cross-cultural validation
P Sharma
Journal of international business studies 46, 381-389, 2015
2892015
Marketing resources, performance, and competitive advantage: A review and future research directions
NS Davcik, P Sharma
Journal of Business Research 69 (12), 5547-5552, 2016
2682016
Demystifying intercultural service encounters: Toward a comprehensive conceptual framework
P Sharma, JLM Tam, N Kim
Journal of Service Research 12 (2), 227-242, 2009
2402009
Impact of product differentiation, marketing investments and brand equity on pricing strategies
NS Davcik, P Sharma
European Journal of Marketing 49 (5/6), 760-781, 2015
2322015
Demystifying the impact of CEO transformational leadership on firm performance: Interactive roles of exploratory innovation and environmental uncertainty
J Chen, P Sharma, L Liu, W Zhan
Journal of Business Research 96 (March), 85-96, 2019
2002019
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
P Sharma, NS Davcik, KG Pillai
Journal of Business Research 69 (12), 5662-5669, 2016
1832016
Gender and age as moderators in the service evaluation process
P Sharma, ISN Chen, STK Luk
Journal of Services Marketing 26 (2), 102-114, 2012
1732012
Counterfeit proneness: Conceptualisation and scale development
P Sharma, RYK Chan
Journal of Marketing Management 27 (5-6), 602-626, 2011
1662011
Store environment's impact on variety seeking behavior
G Mohan, B Sivakumaran, P Sharma
Journal of Retailing and Consumer Services 19 (4), 419-428, 2012
1522012
Celebrity influence on consumer decision making: New insights and research directions
M Moraes, J Gountas, S Gountas, P Sharma
Journal of Marketing Management 35 (13-14), 1159-1192, 2019
1482019
Differences in the impact of R&D intensity and R&D internationalization on firm performance – Mediating role of innovation performance
TY Leung, P Sharma
Journal of Business Research 131 (July), 81-91, 2021
1442021
Intercultural service encounters (ICSE): an extended framework and empirical validation
P Sharma, JLM Tam, N Kim
Journal of Services Marketing 26 (7), 521-534, 2012
1442012
Scarcity appeal in advertising: Exploring the moderating roles of need for uniqueness and message framing
R Roy, P Sharma
Journal of Advertising 44 (4), 349-359, 2015
1322015
Role of HRM in knowledge integration: Towards a conceptual framework
A Malik, FJ Froese, P Sharma
Journal of Business Research 109 (March), 524-535, 2020
1312020
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