| Adding voice to the omnichannel and how that affects brand trust M Pagani, M Racat, CF Hofacker Journal of Interactive Marketing 48 (1), 89-105, 2019 | 115 | 2019 |
| Improving service brand personality with augmented reality marketing D Plotkina, J Dinsmore, M Racat Journal of Services Marketing 36 (6), 781-799, 2022 | 36 | 2022 |
| New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention M Racat, S Capelli, J Lichy Technological Forecasting and Social Change 170, 120900, 2021 | 30 | 2021 |
| Haptic sensation and consumer behaviour: The influence of tactile stimulation in physical and online environments M Racat, S Capelli Springer Nature, 2020 | 20 | 2020 |
| L’impact de la similarité sur l’efficacité des outils d’aide à la vente en ligne M Racat, S Capelli Revue française de gestion, 89-105, 2016 | 10 | 2016 |
| Negative effects of distance learning accentuated by COVID-19 outbreak: A perspective of learners and teachers M Racat, J Lichy Knowledge Management Research & Practice 20 (6), 935-946, 2022 | 7 | 2022 |
| Tracing digital fragmentation at the user level: Gen Y & Gen Z from a European perspective J Lichy, M Racat Management international 25 (spécial), 124-147, 2021 | 7 | 2021 |
| LE TEST VIRTUEL DES PRODUITS INFLUENCE-T-IL LA DÉCISION D'ACHAT EN LIGNE? M Racat, S Capelli Revue Française du Marketing, 2014 | 6 | 2014 |
| Sensory-enabling technology in m-commerce: the effect of haptic stimulation on consumer purchasing behavior M Racat, D Plotkina International Journal of Electronic Commerce 27 (3), 354-384, 2023 | 5 | 2023 |
| Touching without touching: The paradox of the digital age M Racat, S Capelli, M Racat, S Capelli Haptic Sensation and Consumer Behaviour: The Influence of Tactile …, 2020 | 5 | 2020 |
| L’influence de la stimulation tactile lors de l’évaluation en ligne du produit M Racat Lyon, 2016 | 5 | 2016 |
| The future of consumption in a Haptic-Based world M Racat, S Capelli, M Racat, S Capelli Haptic Sensation and Consumer Behaviour: The Influence of Tactile …, 2020 | 3 | 2020 |
| When interfaces make it real M Racat, S Capelli, M Racat, S Capelli Haptic Sensation and Consumer Behaviour: The Influence of Tactile …, 2020 | 3 | 2020 |
| The role of audience comments in YouTube vlogs: An abstract D Maity, M Racat Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 3 | 2018 |
| Effectuation and causation models: an integrative theoretical framework M Racat, A Ricard, R Mauer Small Business Economics 62 (3), 879-893, 2024 | 1 | 2024 |
| Sensory similarity: a physical product perception in online context M Racat, S Capelli, D Dantas Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: An Abstract Q Sellier, M Racat, I Poncin Academy of Marketing Science World Marketing Congress (AMSWMC), 2023 | | 2023 |
| Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication: An Abstract M Racat, M Kacha, BD Carlson, S Capelli Academy of Marketing Science Annual Conference, 1-2, 2022 | | 2022 |
| A comprehensive perspective of entrepreneurs’ behaviors: the role of perception in effectuation A Ricard, M Racat RENT, 2021 | | 2021 |
| Persuasive communication using color and texture combination to enhance product appeal online M Racat, M Kacha Uncommon Senses III: Back to The Future of the Senses conference, 2021 | | 2021 |
