Susan M. Broniarczyk
Susan M. Broniarczyk
Professor of Marketing, University of Texas at Austin
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Cited by
Cited by
The importance of the brand in brand extension
SM Broniarczyk, JW Alba
Journal of marketing research 31 (2), 214-228, 1994
Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction
SM Broniarczyk, WD Hoyer, L McAlister
Journal of marketing research 35 (2), 166-176, 1998
The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data
JW Alba, SM Broniarczyk, TA Shimp, JE Urbany
Journal of Consumer Research 21 (2), 219-235, 1994
The role of consumers' intuitions in inference making
SM Broniarczyk, JW Alba
Journal of Consumer Research 21 (3), 393-407, 1994
Factors influencing the likelihood of customer defection: the role of consumer knowledge
AJ Capraro, S Broniarczyk, RK Srivastava
Journal of the Academy of marketing Science 31 (2), 164-175, 2003
Decision difficulty in the age of consumer empowerment
SM Broniarczyk, JG Griffin
Journal of Consumer Psychology 24 (4), 608-625, 2014
Integrating multiple opinions: The role of aspiration level on consumer response to critic consensus
PM West, SM Broniarczyk
Journal of Consumer Research 25 (1), 38-51, 1998
Brand equity, consumer learning and choice
T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ...
Marketing letters 10, 301-318, 1999
It’s not me, it’s you: How gift giving creates giver identity threat as a function of social closeness
MK Ward, SM Broniarczyk
Journal of Consumer Research 38 (1), 164-181, 2011
Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
A Morales, BE Kahn, L McAlister, SM Broniarczyk
Journal of Retailing 81 (2), 159-169, 2005
Choose, choose, choose, choose, choose, choose, choose: Emerging and prospective research on the deleterious effects of living in consumer hyperchoice
DG Mick, SM Broniarczyk, J Haidt
Journal of Business Ethics 52, 207-211, 2004
The reciprocal effects of brand equity and trivial attributes
SM Broniarczyk, AD Gershoff
Journal of marketing research 40 (2), 161-175, 2003
Recommendation or evaluation? Task sensitivity in information source selection
AD Gershoff, SM Broniarczyk, PM West
Journal of Consumer Research 28 (3), 418-438, 2001
Theory versus data in prediction and correlation tasks
SM Broniarczyk, JW Alba
Organizational behavior and human decision processes 57 (1), 117-139, 1994
Product assortment
SM Broniarczyk
Handbook of consumer psychology, 748-772, 2018
Choice under restrictions
S Botti, S Broniarczyk, G Häubl, R Hill, Y Huang, B Kahn, P Kopalle, ...
Marketing Letters 19, 183-199, 2008
Retail assortment: more≠ better
SM Broniarczyk, WD Hoyer
Retailing in the 21st century: Current and future trends, 271-284, 2010
So near and yet so far: The mental representation of goal progress.
S Huang, Y Zhang, SM Broniarczyk
Journal of personality and social psychology 103 (2), 225, 2012
Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
JK Goodman, SM Broniarczyk, JG Griffin, L McAlister
Journal of Consumer Psychology 23 (2), 165-174, 2013
Counteractive construal in consumer goal pursuit
Y Zhang, S Huang, SM Broniarczyk
Journal of Consumer Research 37 (1), 129-142, 2010
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