| Healthy (in) congruence: When hispanic identity and self-framed messages increase healthier choices T Garcia-Collart, N Serin, J Sinha Journal of Advertising 49 (1), 98-108, 2020 | 10 | 2020 |
| Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis T Garcia-Collart Journal of Product & Brand Management, 2023 | 2 | 2023 |
| The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy AB Schneider, S Chugani, T Kaur, J Stornelli, M G. Luchs, M Bakpayev, ... Journal of Consumer Affairs 56 (3), 1127-1147, 2022 | 2 | 2022 |
| The effect of trust in management on salespeople’s selling orientation P Dickson, EM Mas, M Van Solt, T Garcia-Collart, JL Tanenbaum Marketing Letters 33 (3), 381-397, 2022 | 2 | 2022 |
| Emoji marketing: strengthening the consumer brand relationship and its downstream effects T Garcia-Collart Florida International University, 2020 | 2 | 2020 |
| Más allá del Español (Beyond Spanish): the influence of Hispanic and Latin cultural identity on marketing communications T Garcia-Collart Handbook of Research on Ethnic and Intra-cultural Marketing, 136-145, 2022 | | 2022 |
| The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes T Garcia-Collart, J Rixom ACR North American Advances, 2019 | | 2019 |
| The Role of Culture and Message Framing: Evaluating Hispanic Consumers’ Response to Healthy Eating Appeals T Garcia-Collart, N Serin, J Sinha ACR North American Advances, 2019 | | 2019 |
| Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior T Garcia-Collart, J Rixom | | |
Jason StornelliAssociate Professor of Marketing, Oregon State UniversityVerified email at oregonstate.edu
