| Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels Y Azemi, W Ozuem, R Wiid, A Hobson Journal of Retailing and Consumer Services 66, 102944, 2022 | 38 | 2022 |
| Teeth whitening, boot camp, and a brewery tour: a practical analysis of ‘deal of the day’ E Boon, R Wiid, P DesAutels Journal of Public Affairs 12 (2), 137-144, 2012 | 38 | 2012 |
| Not so sexy: Public opinion of political sex scandals as reflected in political cartoons R Wiid, LF Pitt, A Engstrom Journal of Public Affairs 11 (3), 137-147, 2011 | 26 | 2011 |
| Arts marketing framework: The arts organisation as a hub for participation R Wiid, P Mora‐Avila Journal of Public Affairs 18 (2), e1657, 2018 | 23 | 2018 |
| Coming of age: A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010 R Wiid, R du Preez, Å Wallström Marketing Intelligence & Planning 30 (1), 4-17, 2012 | 17 | 2012 |
| The face of nonbinary beauty communication on Instagram: A content analysis R Wiid, T Müllern, A Berndt Journal of Current Issues & Research in Advertising 44 (1), 1-23, 2023 | 13 | 2023 |
| No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis R Wiid, PS Grant, AJ Mills, LF Pitt Marketing Theory 16 (2), 171-193, 2016 | 11 | 2016 |
| Every story tells a picture: Lessons from cartoons on corporate governance R Wiid, L Pitt, AJ Mills Business Horizons 55 (6), 543-550, 2012 | 6 | 2012 |
| Organisation-led engagement with consumers in hidden social spaces R Wiid, P Hurley, P Mora-Avila, J Salmon Journal of Digital & Social Media Marketing 7 (1), 53-67, 2019 | 2 | 2019 |
| Evaluation of an Open Innovation Process Model for New Service Development V Warren, R Wiid British Academy of Management, 2018 | 2 | 2018 |
| Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis R Wiid, K Heilgenberg Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| Consumer Brand Engagement Through Chatbots D Ohanians, R Wiid Digital Transformation for Fashion and Luxury Brands: Theory and Practice, 47-66, 2024 | | 2024 |
| Internal communication and family business: a perspective article A Baumgart, R Bell, R Wiid Journal of Family Business Management, 2024 | | 2024 |
| Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective S Rezaei, R Wiid | | 2020 |
| I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract C Pitt, I McCarthy, M Lazarova, R Wiid, K Heilgenberg Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| The role of Communities of Practice in creative projects J Garfield, V Warren, R Wiid • Developmental Paper in the Proceedings of the British Academy of …, 2019 | | 2019 |
| Co-Creation in a Marketing Classroom: An Abstract R Wiid Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| User-Generated Advertising, The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract P Mora-Avila, R Wiid Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
