| Buyer Behavior Models F Kokkinaki, M Gemtou Wiley Encyclopedia of Management, 1-3, 2015 | 2 | 2015 |
| Agriculture 5.0: Cutting-Edge Technologies, Trends, and Challenges S Fountas, B Espejo-García, A Kasimati, M Gemtou, H Panoutsopoulos, ... IT Professional 26 (1), 40-47, 2024 | 1 | 2024 |
| Drivers and barriers to the adoption of precision irrigation technologies in olive and cotton farming—Lessons from Messenia and Thessaly regions in Greece K Kakkavou, M Gemtou, S Fountas Smart Agricultural Technology 7, 100401, 2024 | 1 | 2024 |
| Farmers’ Transition to Climate-Smart Agriculture: A Systematic Review of the Decision-Making Factors Affecting Adoption M Gemtou, K Kakkavou, E Anastasiou, S Fountas, SM Pedersen, ... Sustainability 16 (7), 2828, 2024 | | 2024 |
| Business strategies towards climate‐smart agriculture in Europe: A literature review G Isakhanyan, CJ Galgo, M Gemtou, SM Pedersen Business Strategy and the Environment, 2024 | | 2024 |
| Review on the contribution of farming practices and technologies towards climate-smart agricultural outcomes in a European context KT Erekalo, SM Pedersen, T Christensen, S Denver, M Gemtou, ... Smart Agricultural Technology 7, 100413, 2024 | | 2024 |
| Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet: An Abstract M Gemtou, H Hang Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| Seeking relief from negative emotions: Customer revenge as an emotional outlet. EM Gemtou, H Hang 2017 Academy of Marketing Science Annual Conference, 2017 | | 2017 |
| Seeking relief from negative emotions: Customer revenge as a self-control conflict EM Gemtou, H Hang 2017 Summer American Marketing Association Conference: Innovation …, 2017 | | 2017 |
