| Effects of perfume packaging on Basque female consumers purchase decision in Spain MZ Salem Management Decision 56 (8), 1748-1768, 2018 | 131 | 2018 |
| Factors affecting Palestinian customers’ use of online banking services MZ Salem, S Baidoun, G Walsh International Journal of Bank Marketing 37 (2), 426-451, 2019 | 100 | 2019 |
| Assessment of TQM implementation level in Palestinian healthcare organizations: The case of Gaza Strip hospitals SD Baidoun, MZ Salem, OA Omran The TQM Journal 30 (2), 98-115, 2018 | 73 | 2018 |
| Factors affecting consumer attitudes, intentions and behaviors toward SMS advertising in Palestine MZY Salem Indian journal of science and technology, 2016 | 50 | 2016 |
| Solid waste management: The disposal behavior of poor people living in Gaza Strip refugee camps M Salem, K Raab, R Wagner Resources, Conservation and Recycling 153, 104550, 2020 | 40 | 2020 |
| When marketing discourages consumption: demarketing of single-use plastics for city tourism in Ottawa, Canada K Raab, R Wagner, M Ertz, M Salem Journal of Ecotourism 22 (3), 375-405, 2023 | 30 | 2023 |
| Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine MZ Salem, M Ertz, E Sarigӧllü Renewable and Sustainable Energy Reviews 143, 110956, 2021 | 27 | 2021 |
| The effect of female portrayal in advertising on the Palestinian females purchase decision MZ Salem, S Baidoun, G Walsh, N Sweidan Journal of Islamic Marketing 11 (2), 282-300, 2020 | 24 | 2020 |
| “Feeling the waste” evidence from consumers’ living in Gaza Strip camps K Raab, R Wagner, M Salem Journal of Consumer Marketing 37 (7), 921-931, 2020 | 20 | 2020 |
| Water consumption demarketing strategies with reference to the Gaza Strip, Palestine. MZ Salem, S Baidoun, RF Almuzaini Polish Journal of Environmental Studies 27 (1), 2018 | 19 | 2018 |
| Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture M Salem, S Baidoun, R Wady, N Alhajsaleh, M Hamouda Journal of Marketing Communications 29 (7), 747-768, 2023 | 18 | 2023 |
| Factors affecting Arab consumers' attitudes toward online shopping in light of COVID-19: the moderating role of digital marketing M Salem, S Baidoun, N Abu Sharekh, N Sammour, G Alnajar, F Alasttal, ... Journal of Enterprise Information Management 36 (2), 480-504, 2023 | 18 | 2023 |
| The moderating role of perceived trust and perceived value on online shopping behavioral intention of Palestinian millennials during COVID-19 SD Baidoun, MZ Salem Competitiveness Review: An International Business Journal 34 (1), 125-143, 2024 | 17 | 2024 |
| An experiment on brand loyalty among mobile phone users in the Basque region of Spain M Salem, M Cermelli Маркетинг і менеджмент інновацій, 32-47, 2016 | 17 | 2016 |
| Factors Affecting the Demarketing of Breastmilk Substitutes in Palestine M Salem Breastfeeding Medicine 8 (3), 302-311, 2013 | 16 | 2013 |
| Factors affecting the demarketing of cigarette smoking in Palestine MZY Salem International Journal of Arab Culture, Management and Sustainable …, 2010 | 16 | 2010 |
| Antecedents of daily disposal routines in the Gaza Strip refugee camps K Raab, M Salem, R Wagner Resources, Conservation and Recycling 168, 105427, 2021 | 14 | 2021 |
| The dimensions of the learning organization in Al-Shifa hospital in Gaza from its employees’ point of view NA Al-Telbani, MZ Salem Jordan Journal of Business Administration 7 (2), 295-321, 2011 | 12 | 2011 |
| Factors affecting Palestinian consumer behavioral intentions toward online shopping during COVID-19: the moderating role of perceived trust M Salem, S Baidoun Digital economy, business analytics, and big data analytics applications …, 2022 | 11 | 2022 |
| Démarketing de la consommation d’électricité résidentielle avec les croyances relatives ŕ la législation comme modérateur: une étude de cas sur la bande de Gaza, en Palestine MZ Salem Revue Organisations & territoires 30 (3), 51-71, 2021 | 11 | 2021 |
