Service Marketing: Integrating Customer Focus Across The Firm-4/E. VA Zeithaml, MJ Bitner, DD Gremler | 24956* | 2006 |
Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler Journal of interactive marketing 18 (1), 38-52, 2004 | 10672 | 2004 |
Relational Benefits in Services Industries: The Customer's Perspective. KP Gwinner, DD Gremler, MJ Bitner Journal of the Academy of Marketing Science 26 (2), 1998 | 4458 | 1998 |
Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality T Hennig-Thurau, KP Gwinner, DD Gremler Journal of service research 4 (3), 230-247, 2002 | 4258 | 2002 |
Customer-employee rapport in service relationships DD Gremler, KP Gwinner Journal of service research 3 (1), 82-104, 2000 | 1816 | 2000 |
The critical incident technique in service research DD Gremler Journal of service research 7 (1), 65-89, 2004 | 1813 | 2004 |
Marketing de serviços-: a empresa com foco no cliente VA Zeithaml, MJ Bitner, DD Gremler Amgh Editora, 2014 | 1723 | 2014 |
Service Loyalty: Its Nature, Importance, and Implications DD Gremler Advancing Service Quality: A Global Perspective/International Service …, 1996 | 1552 | 1996 |
Are all smiles created equal? How emotional contagion and emotional labor affect service relationships T Hennig-Thurau, M Groth, M Paul, DD Gremler Journal of marketing 70 (3), 58-73, 2006 | 1549 | 2006 |
Generating positive word‐of‐mouth communication through customer‐employee relationships DD Gremler, KP Gwinner, SW Brown International journal of service industry management 12 (1), 44-59, 2001 | 966 | 2001 |
The loyalty ripple effect: appreciating the full value of customers DD Gremler, SW Brown International journal of service industry management 10 (3), 271-293, 1999 | 752 | 1999 |
Rapport-building behaviors used by retail employees DD Gremler, KP Gwinner Journal of Retailing 84 (3), 308-324, 2008 | 578 | 2008 |
Service value revisited: Specifying a higher-order, formative measure DM Ruiz, DD Gremler, JH Washburn, GC Carrión Journal of Business Research 61 (12), 1278-1291, 2008 | 565 | 2008 |
The effect of satisfaction, switching costs, and interpersonal bonds on service loyalty DD Gremler Arizona State University, 1995 | 427 | 1995 |
The internal service encounter DD Gremler, M Jo Bitner, KR Evans International Journal of Service Industry Management 5 (2), 34-56, 1994 | 425 | 1994 |
Services marketing strategy VA Zeithaml Wiley International Encyclopedia of Marketing, 2010 | 382 | 2010 |
Friendship over the counter: how social aspects of service encounters influence consumer service loyalty C Goodwin, DD Gremler Advances in services marketing and management 5, 247-282, 1996 | 345 | 1996 |
Experiential learning exercises in services marketing courses DD Gremler, KD Hoffman, SM Keaveney, LK Wright Journal of Marketing Education 22 (1), 35-44, 2000 | 277 | 2000 |
Effects of perceived employee emotional competence on customer satisfaction and loyalty: The mediating role of rapport C Delcourt, DD Gremler, ACR Van Riel, M Van Birgelen Journal of Service Management 24 (1), 5-24, 2013 | 276 | 2013 |
Technology’s impact on the gaps model of service quality MJ Bitner, VA Zeithaml, DD Gremler Handbook of service science, 197-218, 2010 | 254 | 2010 |