| Consumer engagement on social media: Insights from a virtual brand community VM Lima, HAR Irigaray, C Lourenco Qualitative Market Research: An International Journal 22 (1), 14-32, 2019 | 80 | 2019 |
| Soccer and Twitter: Virtual brand community engagement practices MT Zanini, FC Moraes, VM Lima, C Migueles, C Lourenço, HAR Irigaray Marketing Intelligence & Planning 37 (7), 791-805, 2019 | 42 | 2019 |
| Human enhancement technologies and the future of consumer well-being VM Lima, RW Belk Journal of Services Marketing 36 (7), 885-894, 2022 | 14 | 2022 |
| The Promethean biohacker: on consumer biohacking as a labour of love VM Lima, LA Pessôa, RW Belk Journal of Marketing Management 38 (5-6), 483-514, 2022 | 9 | 2022 |
| Branding Rio de Janeiro: A semiotic analysis VM Lima, ABA Corrêa, MT Zanini, LAGP Pessôa, HAR Irigaray Marketing Intelligence & Planning 37 (6), 645-659, 2019 | 7 | 2019 |
| The consumption of technology as a structural element of identity: A theoretical and methodological discussion based on French Semiotics VM Lima, LAGP Pessôa Cadernos EBAPE. BR 16 (4), 679-691, 2018 | 4 | 2018 |
| Engajamento do consumidor em uma comunidade virtual de marca VM Lima, JMG Nunes XXXIX Encontro da ANPAD - ENANPAD 2015, 2015 | 4 | 2015 |
| Engajamento do consumidor em uma comunidade virtual de marca VM Lima Fundação Getulio Vargas - FGV, 2014 | 4 | 2014 |
| Bodies as machines. Machines as bodies VM Lima, RW Belk Consumption Markets & Culture, 1-13, 2023 | 3 | 2023 |
| Discursive interactions shaping online brand communities’ social dynamics VM Lima, LA Pessôa Qualitative Market Research: An International Journal 26 (3), 232-246, 2023 | 3 | 2023 |
| #Cyborgs Are In Your Dreams, Thoughts, Talks, And Perhaps Next Door VM Lima, LA Pessôa, RW Belk ACR NA - Advances in Consumer Research 48, 506-507, 2020 | 3 | 2020 |
| Biohacking COVID-19: Sharing is not Always Caring VM Lima, RW Belk Journal of Public Policy & Marketing 42 (4), 2023 | 2 | 2023 |
| O consumo de tecnologia como estruturante identitário: uma discussão teórico-metodológica fundamentada pela Semiótica francesa VM Lima, LAGP Pessôa Cadernos EBAPE. BR 16, 679-691, 2018 | 2 | 2018 |
| Non-dyadic human–robot interactions and online brand communities VM Lima, MT Zanini, HA Irigaray Marketing Intelligence & Planning 40 (6), 724-737, 2022 | 1 | 2022 |
| Me, my place, and I: Exploring consumer-place attachment in Brazil’s Northeast region VM Lima, RC Mancebo, LAGDEP PESSÔA, ADESÁMDA COSTA Cadernos EBAPE. BR 18 (3), 609-622, 2020 | 1 | 2020 |
| Eu, meu lugar e eu mesmo: explorando a ligação entre consumidores e lugares com um tempero do Nordeste brasileiro VM Lima, RC Mancebo, LAG de Paula Pessôa, ASM da Costa Cadernos EBAPE. BR 18 (3), 609-622, 2020 | 1 | 2020 |
| A construção identitária da marca Rio sob a perspectiva cultural: narrativas sobre o espaço convertido em mercadoria FB Mello, LAGP Pessôa, VM Lima Diálogo com a Economia Criativa 5 (13), 142-159, 2020 | 1 | 2020 |
| Comunicação, planejamento e convergência de mídias PRG de Sá, VM Lima Editora FGV, 2018 | 1 | 2018 |
| No Cash, No Coins, No Cards, But You: Biohacking the Future of Payments VM Lima, RW Belk The Future of Consumption: How Technology, Sustainability and Wellbeing will …, 2023 | | 2023 |
| Comunicação, planejamento e convergência de mídias VM Lima Editora FGV, 2023 | | 2023 |
Russell BelkYork UniversityVerified email at schulich.yorku.ca
