| Sponsees: the silent side of sponsorship research (Arts Sponsorship) G Toscani, G Prendergast Marketing Intelligence & Planning 36 (3), 396-408, 2018 | 21 | 2018 |
| Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy? G Toscani, G Prendergast Journal of Nonprofit & Public Sector Marketing, 2018 | 15 | 2018 |
| Behaviour of different treated and untreated stones exposed to salt crystallization test R Quaresima, G Toscani 5th:; International symposium, Conservation of monuments in the …, 2002 | 4 | 2002 |
| UNDERSTANDING THE SPONSEE'S EXPERIENCE: AN ASSESSMENT OF THE SPONSOR-SPONSEE RELATIONSHIP G Toscani KTH Royal Institute of Technology, 2018 | 2 | 2018 |
| Political Art: An Investigation of the Jacob Zuma Spear Painting BE Stiehler, G Toscani Ideas in Marketing: Finding the New and Polishing the Old, 516-525, 2015 | 2 | 2015 |
| Leading successful AI projects in three words: group, relevant, and empathetic G Toscani Do Better by ESADE, 2022 | | 2022 |
| How Artificial Intelligence (AI) experts’ skills relate to AI solution outputs G Toscani Under Review, 2022 | | 2022 |
| The effects of the COVID-19 pandemic for AI practitioners: the decrease in tacit knowledge sharing G Toscani Under review, 2022 | | 2022 |
| The role of reciprocity and reputation in service relationships with arts organisations (Arts Sponsorship) G Toscani, G Prendergast Journal of services marketing, 2021 | | 2021 |
| CONTRASTING SPORTS SPONSORSHIP AND ARTS SPONSORSHIP G Toscani, G Prendergast 7th World Business Ethics Forum, 2018 | | 2018 |
| ARTS SPONSORSHIP VERSUS SPORTS SPONSORSHIP: WHICH IS BETTER FOR MARKETING STRATEGY? G Toscani, G Prendergast | | |
| The sponsor-sponsee relationship through the lens of the sponsee G Toscani, G Prendergast | | |
| Politics and art: An exploratory study investigating the hype caused by the Jacob Zuma Spear painting G Toscani, BE Stiehler | | |
| Appendix (E): Emerged Working Papers G Toscani, G Prendergast | | |
Gerard PrendergastHong Kong Baptist UniversityVerified email at hkbu.edu.hk
