Sejung Marina Choi
Sejung Marina Choi
Other names최 세정
Professor of Advertising, Korea University
Verified email at
Cited by
Cited by
Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE
Y Kim, SM Choi
ACR North American Advances, 2005
Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive
NJ Rifon, SM Choi, CS Trimble, H Li
Journal of advertising 33 (1), 30-42, 2004
Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students
Y Kim, D Sohn, SM Choi
Computers in human behavior 27 (1), 365-372, 2011
It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
SM Choi, NJ Rifon
Psychology & marketing 29 (9), 639-650, 2012
Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China
SC Chu, SM Choi
Journal of Global Marketing 24 (3), 263-281, 2011
Lessons from the rich and famous: A cross-cultural comparison of celebrity endorsement in advertising
SM Choi, WN Lee, HJ Kim
Journal of advertising 34 (2), 85-98, 2005
Who is the celebrity in advertising? Understanding dimensions of celebrity images
SM Choi, NJ Rifon
The journal of popular Culture 40 (2), 304-324, 2007
Antecedents and consequences of web advertising credibility: A study of consumer response to banner ads
SM Choi, NJ Rifon
Journal of interactive Advertising 3 (1), 12-24, 2002
Why we post selfies: Understanding motivations for posting pictures of oneself
Y Sung, JA Lee, E Kim, SM Choi
Personality and Individual Differences 97, 260-265, 2016
Your privacy is sealed: Effects of web privacy seals on trust and personal disclosures
NJ Rifon, R LaRose, SM Choi
Journal of consumer affairs 39 (2), 339-362, 2005
MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members
YH Yeh, SM Choi
Journal of marketing communications 17 (3), 145-162, 2011
Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior
E Kim, JA Lee, Y Sung, SM Choi
Computers in Human Behavior 62, 116-123, 2016
Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites
D Yoon, SM Choi, D Sohn
Psychology & Marketing 25 (7), 602-618, 2008
The importance of perceived endorser credibility in South Korean advertising
C La Ferle, SM Choi
Journal of current issues & research in advertising 27 (2), 67-81, 2005
Dimensions of luxury brand personality: Scale development and validation
Y Sung, SM Choi, H Ahn, YA Song
Psychology & Marketing 32 (1), 121-132, 2015
“I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment
Y Sung, SM Choi
Psychology & Marketing 27 (11), 1050-1073, 2010
Bridging or bonding? A cross-cultural study of social relationships in social networking sites
SM Choi, Y Kim, Y Sung, D Sohn
Information, Communication & Society 14 (1), 107-129, 2011
The role of horizontal and vertical individualism and collectivism in online consumers’ responses toward persuasive communication on the web
WN Lee, SM Choi
Journal of Computer-Mediated Communication 11 (1), 317-336, 2005
Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations
SC Chu, SM Choi
Chinese Journal of Communication 3 (4), 402-420, 2010
The influence of self-construal on self-brand congruity in the United States and Korea
Y Sung, SM Choi
Journal of Cross-Cultural Psychology 43 (1), 151-166, 2012
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