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Hye Jin Yoon
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Humorous threat persuasion in advertising: The effects of humor, threat intensity, and issue involvement
HJ Yoon, SF Tinkham
Journal of Advertising 42 (1), 30-41, 2013
1332013
Social and psychological determinants of levels of engagement with an online breast cancer support group: posters, lurkers, and nonusers
JY Han, JH Kim, HJ Yoon, M Shim, FM McTavish, DH Gustafson
Journal of health communication 17 (3), 356-371, 2012
1162012
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
YJ Lee, HJ Yoon, NH O'Donnell
Journal of business research 83, 202-214, 2018
992018
Understanding schema incongruity as a process in advertising: Review and future recommendations
HJ Yoon
Taylor & Francis Group, 2012
862012
Understanding green advertising attitude and behavioral intention: An application of the health belief model
HJ Yoon, YJ Kim
Journal of promotion management 22 (1), 49-70, 2016
802016
Humor effects in shame-inducing health issue advertising: The moderating effects of fear of negative evaluation
HJ Yoon
Journal of Advertising 44 (2), 126-139, 2015
782015
Integrating advertising and publicity
J Kim, HJ Yoon, SY Lee
Journal of Advertising 39 (1), 97-114, 2010
712010
The moderating role of gender identity in responses to comedic violence advertising
HJ Yoon, Y Kim
Journal of Advertising 43 (4), 382-396, 2014
572014
‘Thinking and feeling’products and ‘utilitarian and value-expressive’appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model
H Choi, HJ Yoon, HJ Paek, LN Reid
Journal of Marketing Communications 18 (2), 91-111, 2012
542012
Understanding responses to comedic advertising aggression: the role of vividness and gender identity
MG Weinberger, K Swani, HJ Yoon, CS Gulas
International Journal of Advertising 36 (4), 562-587, 2017
452017
Saving behavior messaging: Gain/loss framing, self/family orientations, and individual differences in collectivism
HJ Yoon, C La Ferle
Journal of Advertising 47 (2), 146-160, 2018
322018
Comedic violence in advertising: the role of normative beliefs and intensity of violence
HJ Yoon
Humor in Advertising, 159-179, 2021
302021
What makes people “like” comedic-violence advertisements?: A model for predicting attitude and sharing intention
Y Kim, HJ Yoon
Journal of Advertising Research 54 (2), 217-232, 2014
282014
Do humour and threat work well together? The moderating effect of need for cognition in humorous threat persuasion advertisements
H Jin Yoon, J Mark Mayer
International Journal of Advertising 33 (4), 725-740, 2014
282014
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
HJ Yoon
Journal of Current Issues & Research in Advertising 36 (1), 52-69, 2015
262015
How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea
Jay (Hyunjae) Yu, KW King, HJ Yoon
Journal of Promotion Management 16 (3), 331-359, 2010
262010
When brand activism advertising campaign goes viral: An analysis of always# LikeAGirl video networks on YouTube
M Lee, HJ Yoon
International Journal of Advanced Culture Technology 8 (2), 146-158, 2020
242020
Gender differences in arousal priming effects on humor advertising
HJ Yoon, YJ Lee
International Journal of Advertising 38 (3), 383-404, 2019
242019
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and …
H Kim, Y Seo, HJ Yoon, JY Han, Y Ko
International Journal of Advertising 40 (7), 1187-1208, 2021
232021
Predicting green advertising attitude and behavioral intention in South Korea
YJ Kim, HJ Yoon
Social Behavior and Personality: an international journal 45 (8), 1345-1364, 2017
222017
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