The effect of descriptive norms and construal level on consumers' sustainable behaviors Y Ryoo, NK Hyun, Y Sung Journal of Advertising 46 (4), 536-549, 2017 | 70 | 2017 |
Narcissism and gift giving: Not every gift is for others NK Hyun, Y Park, SW Park Personality and Individual Differences 96, 47-51, 2016 | 36 | 2016 |
Learning From Highly Unstructured Data: Insight From Videos, Images and Audio R Hofstetter, J Berger, A Krishna, M Bravin, M Clegg, M Pouly, P Rajaram, ... ACR North American Advances, 2021 | | 2021 |
Smart Agents At Your Service: Potential and Pitfalls Y Han, NK Hyun, I Shanks, H RAVELLA, D CHAKRAVARTI, S Bond, ... ACR North American Advances, 2021 | | 2021 |
Vocal Similarity, Trust and Persuasion in Human-Ai Agent Interactions M Lowe, N Kyong Hyun ACR North American Advances, 2020 | | 2020 |
Perceptions of Personality in Interactive Agents NK Hyun, SD Bond Society for Judgment and Decision Making (SJDM) conference, 2019 | | 2019 |
14I Exploring the Dimensions of Interactive Agent Personality N Kyong Hyun, S Bond ACR North American Advances, 2019 | | 2019 |
Can You Control Your Brand?: An Exploratory Study of Consumer Power NK Hyun, Y Sung Korean Scholars of Marketing Science International Conference, 2017 | | 2017 |
The Embodiment Effect of Weight: How Weight Perception Affects Brand Trust NK Hyun, Y Ryoo, Y Sung Korean Scholars of Marketing Science International Conference, 2016 | | 2016 |
Gift-Giving Motivations Scale NK Hyun, Y Park, SW Park APA PsycTests, 2016 | | 2016 |
THOSE WHO VISITED THIS PLACE": THE ROLE OF DESCRIPTIVE NORM AND CONSTRUAL LEVEL IN INFLUENCING ENVIRONMENTAL CONSERVATION BEHAVIOR Y Ryoo, NK Hyun, Y Sung American Academy of Advertising. Conference. Proceedings (Online), 227, 2016 | | 2016 |
Materialism and Ethical Consumption: the Moderating Role of Ad Appeal and Product Type Y Ryoo, N Hyun, Y Sung, I Chechelnytska ACR North American Advances, 2015 | | 2015 |
The Influence of Descriptive Norm on Conservation Behavior: The Moderating Role of Construal Level Y Ryoo, YS Sung, Y Sung, NK Hyun Asia-Pacific Advances in Consumer Research 2015, 293, 2015 | | 2015 |
The Interplay of Product Image and Regulatory Focus on Green Consumption JJ Rue, Y Ryoo, NK Hyun, PY Tsai, Y Sung, S Kim ACR Asia-Pacific Advances, 2015 | | 2015 |