Na Kyong (Kimberly) Hyun
Na Kyong (Kimberly) Hyun
Verified email at scheller.gatech.edu - Homepage
Title
Cited by
Cited by
Year
Narcissism and gift giving: Not every gift is for others
NK Hyun, Y Park, SW Park
Personality and Individual Differences 96, 47-51, 2016
282016
The effect of descriptive norms and construal level on consumers' sustainable behaviors
Y Ryoo, NK Hyun, Y Sung
Journal of Advertising 46 (4), 536-549, 2017
182017
Vocal Similarity, Trust and Persuasion in Human-AI Agent Interactions
NK Hyun, ML Lowe
Association for Consumer Research (ACR) conference, 2020
2020
Perceptions of Personality in Interactive Agents
NK Hyun, SD Bond
Society for Judgment and Decision Making (SJDM) conference, 2019
2019
14I Exploring the Dimensions of Interactive Agent Personality
N Kyong Hyun, S Bond
ACR North American Advances, 2019
2019
Can You Control Your Brand?: An Exploratory Study of Consumer Power
NK Hyun, Y Sung
Korean Scholars of Marketing Science International Conference, 2017
2017
연예인 광고에서의 제품 유형과 광고 문구에 따른 광고 효과 연구
현나경, 최세정
한국심리학회 학술대회 자료집, 337-337, 2016
2016
The Embodiment Effect of Weight: How Weight Perception Affects Brand Trust
NK Hyun, Y Ryoo, Y Sung
Korean Scholars of Marketing Science International Conference, 2016
2016
Gift-Giving Motivations Scale
NK Hyun, Y Park, SW Park
APA PsycTests, 2016
2016
THOSE WHO VISITED THIS PLACE": THE ROLE OF DESCRIPTIVE NORM AND CONSTRUAL LEVEL IN INFLUENCING ENVIRONMENTAL CONSERVATION BEHAVIOR
Y Ryoo, NK Hyun, Y Sung
American Academy of Advertising. Conference. Proceedings (Online), 227, 2016
2016
Materialism and Ethical Consumption: the Moderating Role of Ad Appeal and Product Type
Y Ryoo, N Hyun, Y Sung, I Chechelnytska
ACR North American Advances, 2015
2015
The Influence of Descriptive Norm on Conservation Behavior: The Moderating Role of Construal Level
Y Ryoo, YS Sung, Y Sung, NK Hyun
ACR Asia-Pacific Advances, 2015
2015
The Interplay of Product Image and Regulatory Focus on Green Consumption
JJ Rue, Y Ryoo, NK Hyun, PY Tsai, Y Sung, S Kim
ACR Asia-Pacific Advances, 2015
2015
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Articles 1–13