Tobias Schlager
Tobias Schlager
Faculty of Business and Economics (HEC Lausanne), University of Lausanne
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Cited by
Cited by
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
T Schlager, M Bodderas, P Maas, JL Cachelin
Journal of Services Marketing, 2011
Gamified information presentation and consumer adoption of product innovations
J Müller-Stewens, T Schlager, G Häubl, A Herrmann
Journal of Marketing 81 (2), 8-24, 2017
Gamified interactions: whether, when, and how games facilitate self–brand connections
A Berger, T Schlager, DE Sprott, A Herrmann
Journal of the Academy of Marketing Science 46, 652-673, 2018
Consumers avoid buying from firms with higher CEO‐to‐worker pay ratios
B Mohan, T Schlager, R Deshpandé, MI Norton
Journal of Consumer Psychology 28 (2), 344-352, 2018
Fitting international segmentation for emerging markets: Conceptual development and empirical illustration
T Schlager, P Maas
Journal of International Marketing 21 (2), 39-61, 2013
Focusing on others before you shop: Exposure to Facebook promotes conventional product configurations
C Hildebrand, T Schlager
Journal of the Academy of Marketing Science 47, 291-307, 2019
Drivers of long-term savings behavior from the consumers’ perspective
M Ruefenacht, T Schlager, P Maas, P Puustinen
International Journal of Bank Marketing 33 (7), 922-943, 2015
Social product-customization systems: Peer input, conformity, and consumers’ evaluation of customized products
T Schlager, C Hildebrand, G Häubl, N Franke, A Herrmann
Journal of Management Information Systems 35 (1), 319-349, 2018
Reframing customer value from a dominant logics perspective
T Schlager, P Maas
der markt 51, 101-113, 2012
Product gamification
C Hildebrand, T Schlager, A Herrmann, G Häubl
Advances in Consumer Research 42, 664-665, 2014
Consumers—especially women—avoid buying from firms with higher gender pay gaps
T Schlager, B Mohan, K DeCelles, M Norton
Journal of Consumer Psychology 31 (3), 518-531, 2021
What drives leapfrogging? empirical assessment of consumer determinants of leapfrogging
A Herrmann, D Sprott, T Schlager
Total Quality Management & Business Excellence 28 (3-4), 266-281, 2017
How and when weather boosts consumer product valuation
T Schlager, E de Bellis, JA Hoegg
Journal of the Academy of Marketing Science 48, 695-711, 2020
People underestimate the probability of contracting the coronavirus from friends
T Schlager, AV Whillans
Humanities and Social Sciences Communications 9 (1), 2022
Powerful interaction points: Saying goodbye to the channel
C Bieck, M Bodderas, P Maas, T Schlager
IBM Global Services, 2010
Testing the risk as feeling and risk as analysis perspective for insurance: the antecedents of purchasing unit-linked life insurance products
C Huber, T Schlager
Journal of Financial Services Marketing 23, 25-37, 2018
To buy or not to buy insurance? The antecedents in the decisionmaking process and the influence of consumer attitudes and perceptions
C Huber, T Schlager
Working Papers on Risk Management and Insurance 90, 136-175, 2011
Market Segmentation
T Schlager, M Christen
Handbook of Market Research, 939-967, 2021
Die Rolle von Social Media im Kaufentscheidungsprozess: eine internationale Studie in der Tourismus-, Elektronik-und Versicherungsindustrie
P Maas, T Schlager, PH Steiner, R Taborelli
Universität St. Gallen-Institut für Versicherungswirtschaft, 2014
Redefining the logic of value creation: a global perspective on emerging interaction patterns between customers and companies
T Schlager
D-Druck Spescha St. Gallen, 2013
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