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Tobias Schlager
Tobias Schlager
Faculty of Business and Economics (HEC Lausanne), University of Lausanne
Verified email at unil.ch
Title
Cited by
Cited by
Year
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
T Schlager, M Bodderas, P Maas, JL Cachelin
Journal of Services Marketing, 2011
4072011
Gamified information presentation and consumer adoption of product innovations
J Müller-Stewens, T Schlager, G Häubl, A Herrmann
Journal of Marketing 81 (2), 8-24, 2017
1702017
Gamified interactions: whether, when, and how games facilitate self–brand connections
A Berger, T Schlager, DE Sprott, A Herrmann
Journal of the Academy of Marketing Science 46, 652-673, 2018
1622018
Consumers avoid buying from firms with higher CEO‐to‐worker pay ratios
B Mohan, T Schlager, R Deshpandé, MI Norton
Journal of Consumer Psychology 28 (2), 344-352, 2018
672018
Fitting international segmentation for emerging markets: Conceptual development and empirical illustration
T Schlager, P Maas
Journal of International Marketing 21 (2), 39-61, 2013
582013
Focusing on others before you shop: Exposure to Facebook promotes conventional product configurations
C Hildebrand, T Schlager
Journal of the Academy of Marketing Science 47, 291-307, 2019
412019
Drivers of long-term savings behavior from the consumers’ perspective
M Ruefenacht, T Schlager, P Maas, P Puustinen
International Journal of Bank Marketing 33 (7), 922-943, 2015
392015
Social product-customization systems: Peer input, conformity, and consumers’ evaluation of customized products
T Schlager, C Hildebrand, G Häubl, N Franke, A Herrmann
Journal of Management Information Systems 35 (1), 319-349, 2018
332018
Reframing customer value from a dominant logics perspective
T Schlager, P Maas
der markt 51, 101-113, 2012
282012
Product gamification
C Hildebrand, T Schlager, A Herrmann, G Häubl
Advances in Consumer Research 42, 664-665, 2014
232014
Consumers—especially women—avoid buying from firms with higher gender pay gaps
T Schlager, B Mohan, K DeCelles, M Norton
Journal of Consumer Psychology 31 (3), 518-531, 2021
172021
What drives leapfrogging? empirical assessment of consumer determinants of leapfrogging
A Herrmann, D Sprott, T Schlager
Total Quality Management & Business Excellence 28 (3-4), 266-281, 2017
152017
How and when weather boosts consumer product valuation
T Schlager, E de Bellis, JA Hoegg
Journal of the Academy of Marketing Science 48, 695-711, 2020
142020
People underestimate the probability of contracting the coronavirus from friends
T Schlager, AV Whillans
Humanities and Social Sciences Communications 9 (1), 2022
132022
Powerful interaction points: Saying goodbye to the channel
C Bieck, M Bodderas, P Maas, T Schlager
IBM Global Services, 2010
112010
Testing the risk as feeling and risk as analysis perspective for insurance: the antecedents of purchasing unit-linked life insurance products
C Huber, T Schlager
Journal of Financial Services Marketing 23, 25-37, 2018
92018
To buy or not to buy insurance? The antecedents in the decisionmaking process and the influence of consumer attitudes and perceptions
C Huber, T Schlager
Working Papers on Risk Management and Insurance 90, 136-175, 2011
92011
Market Segmentation
T Schlager, M Christen
Handbook of Market Research, 939-967, 2021
82021
Die Rolle von Social Media im Kaufentscheidungsprozess: eine internationale Studie in der Tourismus-, Elektronik-und Versicherungsindustrie
P Maas, T Schlager, PH Steiner, R Taborelli
Universität St. Gallen-Institut für Versicherungswirtschaft, 2014
72014
Redefining the logic of value creation: a global perspective on emerging interaction patterns between customers and companies
T Schlager
D-Druck Spescha St. Gallen, 2013
72013
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