| Recentering globalization: Popular culture and Japanese transnationalism K Iwabuchi Duke University Press, 2002 | 2420 | 2002 |
| East Asian pop culture: Analysing the Korean wave BH Chua, K Iwabuchi Hong Kong University Press, 2008 | 551 | 2008 |
| Complicit exoticism: Japan and its other K Iwabuchi Continuum 8 (2), 49-82, 1994 | 323 | 1994 |
| Feeling Asian modernities: Transnational consumption of Japanese TV dramas K Iwabuchi Hong Kong University Press, 2004 | 301 | 2004 |
| Feeling Asian modernities: Transnational consumption of Japanese TV dramas K Iwabuchi Hong Kong University Press, 2004 | 301 | 2004 |
| Pop-culture diplomacy in Japan: Soft power, nation branding and the question of ‘international cultural exchange’ K Iwabuchi International Journal of Cultural Policy 21 (4), 419-432, 2015 | 247 | 2015 |
| 4. How ‘‘Japanese’’Is Pokémon? K Iwabuchi Pikachu's Global Adventure, 53-79, 2004 | 160 | 2004 |
| “Soft” nationalism and narcissism: Japanese popular culture goes global K Iwabuchi Asian Studies Review 26 (4), 447-469, 2002 | 158 | 2002 |
| Becoming'culturally proximate': the a/scent of Japanese idol dramas in Taiwan K Iwabuchi Asian media productions, 62-82, 2013 | 144 | 2013 |
| Marketing ‘Japan’: Japanese cultural presence under a global gaze K Iwabuchi Japanese studies 18 (2), 165-180, 1998 | 143 | 1998 |
| Resident Koreans in Japan: Intersections of the Transnational K Iwabuchi East Asian pop culture: analysing the Korean wave 1, 243, 2008 | 114 | 2008 |
| Rogue flows: Trans-Asian cultural traffic K Iwabuchi, S Muecke, N Thomas Hong Kong University Press, 2004 | 112 | 2004 |
| From Western gaze to global gaze: Japanese cultural presence in Asia K Iwabuchi Global culture, 256-273, 2016 | 103 | 2016 |
| Undoing inter-national fandom in the age of brand nationalism K Iwabuchi Mechademia 5 (1), 87-96, 2010 | 103 | 2010 |
| De-westernisation, inter-Asian referencing and beyond K Iwabuchi European journal of cultural studies 17 (1), 44-57, 2014 | 100 | 2014 |
| Nostalgia for a (Different) Asian Modernity: Media Consumption of" Asia" in Japan K Iwabuchi positions: east asia cultures critique 10 (3), 547-573, 2002 | 97 | 2002 |
| Globalization, East Asian media cultures and their publics K Iwabuchi Asian Journal of Communication 20 (2), 197-212, 2010 | 92 | 2010 |
| Introduction East Asian TV Dramas: Identifications, Sentiments and Effects CB Huat, K Iwabuchi East Asian pop culture: Analysing the Korean wave, 1-12, 2008 | 91 | 2008 |
| Feeling glocal: Japan in the global television format business K Iwabuchi Television Across Asia, 33-47, 2003 | 83 | 2003 |
| Resilient borders and cultural diversity: Internationalism, brand nationalism, and multiculturalism in Japan K Iwabuchi Lexington Books, 2015 | 77 | 2015 |
