Application of'masstige'theory and approaches for the marketing of smartphone brands in India R Baber, Y Upadhyay, RPS Kaurav, P Baber International Journal of Business and Emerging Markets 12 (3), 296-312, 2020 | 37 | 2020 |
Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of SOR model R Baber, P Baber Journal of Hospitality and Tourism Insights 6 (5), 2298-2316, 2023 | 32 | 2023 |
Factors affecting Gold prices: a case study of India P Baber, R Baber, G Thomas National Conference on Evolving Paradigms in Manufacturing and Service Sectors, 2013 | 22 | 2013 |
Three decades of consumer ethnocentrism research: A bibliometric analysis R Baber, Y Upadhyay, P Baber, RPS Kaurav Business Perspectives and Research 11 (1), 137-158, 2023 | 18 | 2023 |
Exploring the relationship between workplace spirituality, spiritual survival and innovative work behavior among healthcare professionals P Baber, R Baber, F Di Virgilio International Journal of Healthcare Management, 1-12, 2023 | 6 | 2023 |
The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations P Baber, RL Williams Jr, HA Williams Handbook on tourism and social media, 275-286, 2022 | 3 | 2022 |
Social entrepreneurs: Changing the face of society R Baber, S Jain, P Baber Recuperado de https://www. researchgate. net/publication …, 2012 | 3 | 2012 |
Revisiting relationship between workplace spirituality and employee’s performance-review and reconceptualization P Baber, R Baber, T Agarwal JIMS8M: The Journal of Indian Management & Strategy 26 (1), 57-63, 2021 | 2 | 2021 |
Basics of statistics C Gulati, P Baber An SPSS Guide for Tourism, Hospitality and Events Researchers, 106-123, 2020 | 2 | 2020 |
Battle Royale Game Player’s Commitment and Branding Outcomes: Exploring Role of Brand Tribalism and Community P Baber, F Di Virgilio Journal of Content, Community & Communication 16 (8), 137-147, 2022 | 1 | 2022 |
Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature review R Baber, S Sankpal, P Baber, C Gulati Cogent Business & Management 11 (1), 2321800, 2024 | | 2024 |
Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach R Baber, P Baber, S Narula International Journal of Information Management Data Insights 4 (2), 100239, 2024 | | 2024 |
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market Y Upadhyay, R Baber, J Paul, P Baber, L Cain Electronic Commerce Research, 1-25, 2024 | | 2024 |
Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature R Baber, S Sankpal, P Baber, C Gulati | | 2024 |
Power and Politics: A Case of Hotel Amada R Baber, P Baber, A Sanyal FIIB Business Review 12 (3), 238-242, 2023 | | 2023 |
Does brand association, brand attachment, and brand identification mediate the relationship between consumer??s willingness to pay premium prices and social media marketing RPSK R Baber, P Baber, S Narula International Journal of Electronic Marketing and Retailing, 2022 | | 2022 |
PREDICTORS TO INDIVIDUAL MARKET ORIENTATION: A STUDY OF INDIAN FINANCIAL ORGANIZATIONS R Baber, RPS Kaurav, P Baber Prestige International Journal of Management & IT-Sanchayan 3 (2), 50, 2014 | | 2014 |
Management Data Insights R Baber, P Baber, S Narula | | |
Role of Non Preforming Assets and Credit Risk in the Rerformance of Regional Rural Banks P Baber Gwalior, 0 | | |
REGIONAL RURAL BANKS IN INDIA: EXPLORING THEIR FUTURE PROSPECTS P Baber, L Surana name of world fame spiritual guru Shri Ravi Shankar Maharaj (Rawatpura Sharkar)., 0 | | |