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Prerana Baber
Prerana Baber
Asst Prof in Management, SoS in Management, Gwalior
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Title
Cited by
Cited by
Year
Application of'masstige'theory and approaches for the marketing of smartphone brands in India
R Baber, Y Upadhyay, RPS Kaurav, P Baber
International Journal of Business and Emerging Markets 12 (3), 296-312, 2020
372020
Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of SOR model
R Baber, P Baber
Journal of Hospitality and Tourism Insights 6 (5), 2298-2316, 2023
322023
Factors affecting Gold prices: a case study of India
P Baber, R Baber, G Thomas
National Conference on Evolving Paradigms in Manufacturing and Service Sectors, 2013
222013
Three decades of consumer ethnocentrism research: A bibliometric analysis
R Baber, Y Upadhyay, P Baber, RPS Kaurav
Business Perspectives and Research 11 (1), 137-158, 2023
182023
Exploring the relationship between workplace spirituality, spiritual survival and innovative work behavior among healthcare professionals
P Baber, R Baber, F Di Virgilio
International Journal of Healthcare Management, 1-12, 2023
62023
The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations
P Baber, RL Williams Jr, HA Williams
Handbook on tourism and social media, 275-286, 2022
32022
Social entrepreneurs: Changing the face of society
R Baber, S Jain, P Baber
Recuperado de https://www. researchgate. net/publication …, 2012
32012
Revisiting relationship between workplace spirituality and employee’s performance-review and reconceptualization
P Baber, R Baber, T Agarwal
JIMS8M: The Journal of Indian Management & Strategy 26 (1), 57-63, 2021
22021
Basics of statistics
C Gulati, P Baber
An SPSS Guide for Tourism, Hospitality and Events Researchers, 106-123, 2020
22020
Battle Royale Game Player’s Commitment and Branding Outcomes: Exploring Role of Brand Tribalism and Community
P Baber, F Di Virgilio
Journal of Content, Community & Communication 16 (8), 137-147, 2022
12022
Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature review
R Baber, S Sankpal, P Baber, C Gulati
Cogent Business & Management 11 (1), 2321800, 2024
2024
Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach
R Baber, P Baber, S Narula
International Journal of Information Management Data Insights 4 (2), 100239, 2024
2024
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Y Upadhyay, R Baber, J Paul, P Baber, L Cain
Electronic Commerce Research, 1-25, 2024
2024
Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature
R Baber, S Sankpal, P Baber, C Gulati
2024
Power and Politics: A Case of Hotel Amada
R Baber, P Baber, A Sanyal
FIIB Business Review 12 (3), 238-242, 2023
2023
Does brand association, brand attachment, and brand identification mediate the relationship between consumer??s willingness to pay premium prices and social media marketing
RPSK R Baber, P Baber, S Narula
International Journal of Electronic Marketing and Retailing, 2022
2022
PREDICTORS TO INDIVIDUAL MARKET ORIENTATION: A STUDY OF INDIAN FINANCIAL ORGANIZATIONS
R Baber, RPS Kaurav, P Baber
Prestige International Journal of Management & IT-Sanchayan 3 (2), 50, 2014
2014
Management Data Insights
R Baber, P Baber, S Narula
Role of Non Preforming Assets and Credit Risk in the Rerformance of Regional Rural Banks
P Baber
Gwalior, 0
REGIONAL RURAL BANKS IN INDIA: EXPLORING THEIR FUTURE PROSPECTS
P Baber, L Surana
name of world fame spiritual guru Shri Ravi Shankar Maharaj (Rawatpura Sharkar)., 0
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