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Thomas S. Gruca
Thomas S. Gruca
Tippie College of Business, University of Iowa
Verified email at uiowa.edu - Homepage
Title
Cited by
Cited by
Year
Customer satisfaction, cash flow, and shareholder value
TS Gruca, LL Rego
Journal of marketing 69 (3), 115-130, 2005
12292005
Industrial pricing: Theory and managerial practice
PM Noble, TS Gruca
Marketing Science 18 (3), 435-454, 1999
4601999
Cost stickiness and core competency: A note
R Balakrishnan, TS Gruca
Contemporary Accounting Research, Forthcoming, 2008
4472008
Corporate giving behavior and decision-maker social consciousness
L Campbell, CS Gulas, TS Gruca
Journal of Business Ethics 19 (4), 375-383, 1999
3381999
Reducing adverse selection through customer relationship management
Y Cao, TS Gruca
Journal of Marketing 69 (4), 219-229, 2005
2822005
Convergence across alternative methods for forming strategic groups
D Nath, TS Gruca
Strategic Management Journal 18 (9), 745-760, 1997
1871997
Internet pricing, price satisfaction, and customer satisfaction
Y Cao, TS Gruca, BR Klemz
International Journal of Electronic Commerce 8 (2), 31-50, 2003
1812003
A framework for entry deterrence strategy: the competitive environment, choices, and consequences
TS Gruca, D Sudharshan
The Journal of Marketing, 44-55, 1995
1451995
Understanding competitive and contagion effects of layoff announcements
S Goins, TS Gruca
Corporate Reputation Review 11 (1), 12-34, 2008
1072008
An equilibrium analysis of defensive response to entry using a coupled response function model
TS Gruca, KR Kumar, D Sudharshan
Marketing Science 11 (4), 348-358, 1992
1021992
An equilibrium analysis of defensive response to entry using a coupled response function model
TS Gruca, KR Kumar, D Sudharshan
Marketing Science 11 (4), 348-358, 1992
1021992
The technical efficiency of hospitals under a single payer system: the case of Ontario community hospitals
TS Gruca, D Nath
Health Care Management Science 4 (2), 91-101, 2001
992001
Hospital web sites: Promise and progress
TS Gruca, DS Wakefield
Journal of Business research 57 (9), 1021-1025, 2004
842004
Exploiting synergy for competitive advantage
TS Gruca, D Nath, A Mehra
Long Range Planning 30 (4), 605-611, 1997
841997
The effect of electronic markets on forecasts of new product success
TS Gruca, J Berg, M Cipriano
Information Systems Frontiers 5 (1), 95-105, 2003
822003
The influence of pre-and post-purchase service on prices in the online book market
Y Cao, TS Gruca
Journal of Interactive Marketing 18 (4), 51-62, 2004
732004
Regulatory change, constraints on adaptation and organizational failure: an empirical analysis of acute care hospitals
TS Gruca, D Nath
Strategic Management Journal 15 (5), 345-363, 1994
711994
Equilibrium characteristics of multinomial logit market share models
TS Gruca, D Sudharshan
Journal of Marketing Research 28 (4), 480-482, 1991
681991
Optimal new product positioning: A genetic algorithm approach
TS Gruca, BR Klemz
European Journal of Operational Research 146 (3), 621-633, 2003
612003
The IEM movie box office market: Integrating marketing and finance using electronic markets
TS Gruca
Journal of Marketing Education 22 (1), 5-14, 2000
552000
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