| Understanding Attitudes toward and Behaviors in Response to Product Placement F de Gregorio, Y Sung Journal of Advertising 39 (1), 83-96, 2010 | 408 | 2010 |
| Non-student consumer attitudes towards product placement Y Sung, F De Gregorio, JH Jung International Journal of Advertising 28 (2), 257-285, 2009 | 122 | 2009 |
| New brand worlds: College student consumer attitudes toward brand placement in films, television shows, songs, and video games Y Sung, F De Gregorio Journal of Promotion Management 14 (1-2), 85-101, 2008 | 102 | 2008 |
| Prediction of movies box office performance using social media KR Apala, M Jose, S Motnam, CC Chan, KJ Liszka, F de Gregorio Proceedings of the 2013 IEEE/ACM International Conference on Advances in …, 2013 | 95 | 2013 |
| The power of reach and frequency in the age of digital advertising: offine and online media demand different metrics Y Cheong, F De Gregorio, K Kim Journal of Advertising research 50 (4), 403-415, 2010 | 85 | 2010 |
| A consumer socialization approach to understanding advertising avoidance on social media S Chinchanachokchai, F de Gregorio Journal of Business Research 110, 474-483, 2020 | 63 | 2020 |
| Advertising spending efficiency among top US advertisers from 1985 to 2012: Overspending or smart managing? Y Cheong, F De Gregorio, K Kim Journal of Advertising 43 (4), 344-358, 2014 | 51 | 2014 |
| Brand Placements in Korean Films, 1995–2003: A Content Analysis Y Sung, J Choi, F De Gregorio Journal of International Consumer Marketing 20 (3-4), 39-53, 2008 | 42 | 2008 |
| Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs F De Gregorio, Y Sung Journal of Brand Management 17, 218-235, 2009 | 38 | 2009 |
| Intraorganizational Conflict Within Advertising Agencies: Antecedents and Outcomes F de Gregorio, Y Cheong, K Kim Journal of Advertising 41 (3), 19-34, 2012 | 37 | 2012 |
| Cross‐cultural challenges in product placement T Lee, Y Sung, F De Gregorio Marketing Intelligence & Planning 29 (4), 366-384, 2011 | 36 | 2011 |
| Does (linking with) practice make perfect? A survey of public relations scholars' perspectives IH Cheng, F de Gregorio Journal of Public Relations Research 20 (4), 377-402, 2008 | 26 | 2008 |
| Pseudo-reviews: Conceptualization and consumer effects of a new online phenomenon F de Gregorio, AK Fox, HJ Yoon Computers in Human Behavior 114, 106545, 2021 | 10 | 2021 |
| Are advertising agency creatives more creative than anyone else? An exploratory test of competing predictions F de Gregorio, K Windels Journal of Advertising 50 (2), 207-216, 2020 | 8 | 2020 |
| Consumer Attitudes towards Product Placement: Implications for Public Policy F DeGregorio | 7 | 2007 |
| Viewer perceptions of television commercials: a conceptual replication Y Cheong, F de Gregorio, K Kim Journal of Consumer Marketing 34 (7), 612-623, 2017 | 6 | 2017 |
| Pass the Courvoisier: An exploratory study of brand mentions in popular songs F DeGregorio | 6 | 2004 |
| Implicit memory as a complementary measure of brand placement effectiveness in video games F DeGregorio | 3 | 2006 |
| New brand worlds: A comparison of college student attitudes toward brand placements in four media Y Sung, F de Gregorio Marketing theory and applications, 26, 2005 | 3 | 2005 |
| New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games. F DeGregorio | 2 | 2008 |
Yongjun SungProfessor of Psychology, Korea UniversityVerified email at korea.ac.kr
