Federico de Gregorio
Federico de Gregorio
Associate Professor of Marketing, University of Akron
Verified email at uakron.edu
Cited by
Cited by
Understanding Attitudes toward and Behaviors in Response to Product Placement
F de Gregorio, Y Sung
Journal of Advertising 39 (1), 83-96, 2010
Non-student consumer attitudes towards product placement
Y Sung, F De Gregorio, JH Jung
International Journal of Advertising 28 (2), 257-285, 2009
New brand worlds: College student consumer attitudes toward brand placement in films, television shows, songs, and video games
Y Sung, F De Gregorio
Journal of Promotion Management 14 (1-2), 85-101, 2008
The Power of Reach and Frequency In the Age of Digital Advertising: Offine and Online Media Demand Different Metrics
Y Cheong, F De Gregorio, K KiM
Journal of Advertising research 50 (4), 403-415, 2010
Prediction of movies box office performance using social media
KR Apala, M Jose, S Motnam, CC Chan, KJ Liszka, F de Gregorio
2013 IEEE/ACM International Conference on Advances in Social Networks …, 2013
Advertising spending efficiency among top US advertisers from 1985 to 2012: Overspending or smart managing?
Y Cheong, F De Gregorio, K Kim
Journal of Advertising 43 (4), 344-358, 2014
Brand Placements in Korean Films, 1995–2003: A Content Analysis
Y Sung, J Choi, F De Gregorio
Journal of International Consumer Marketing 20 (3-4), 39-53, 2008
Cross‐cultural challenges in product placement
TD Lee, Y Sung, F De Gregorio
Marketing Intelligence & Planning, 2011
Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs
F De Gregorio, Y Sung
Journal of Brand Management 17 (3), 218-235, 2009
Intraorganizational Conflict Within Advertising Agencies: Antecedents and Outcomes
F de Gregorio, Y Cheong, K Kim
Journal of Advertising 41 (3), 19-34, 2012
Does (linking with) practice make perfect? A survey of public relations scholars' perspectives
IH Cheng, F de Gregorio
Journal of Public Relations Research 20 (4), 377-402, 2008
Does Stronger Links with Practice Make Perfect? A Survey of Advertising Scholars
F de Gregorio, IH Cheng
International Journal of Advertising 28 (3), 555-589, 2009
Consumer Attitudes towards Product Placement: Implications for Public Policy
F DeGregorio
Pass the Courvoisier: An exploratory study of brand mentions in popular songs
F DeGregorio
Viewer perceptions of television commercials: a conceptual replication
Y Cheong, F de Gregorio, K Kim
Journal of Consumer Marketing 34 (7), 612-623, 2017
Implicit memory as a complementary measure of brand placement effectiveness in video games
F DeGregorio
New brand worlds: A comparison of college student attitudes toward brand placements in four media
Y Sung, F de Gregorio
Marketing theory and applications, 26, 2005
A consumer socialization approach to understanding advertising avoidance on social media
S Chinchanachokchai, F de Gregorio
Journal of Business Research 110, 474-483, 2020
A range of female beauties: A cross-cultural analysis of cosmetics TV commercials
KH Han, F de Gregorio
Creating images and the psychology of marketing communication, 201, 2006
Utilizing Consumer Neuroscience to Diagnose Advertising Effectiveness
T Daugherty, E Hoffman, K Kennedy, M Nolan, F de Gregorio
American Academy of Advertising. Conference. Proceedings (Online), 64, 2015
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