Convergent designs in fine fashion: An evolutionary model for stylistic innovation R Cappetta, P Cillo, A Ponti Research Policy 35 (9), 1273-1290, 2006 | 252 | 2006 |
Search styles in style searching: Exploring innovation strategies in fashion firms P Cillo, G Verona Long Range Planning 41 (6), 650-671, 2008 | 162 | 2008 |
Fostering market knowledge use in innovation:: The role of internal brokers P Cillo European Management Journal 23 (4), 404-412, 2005 | 143 | 2005 |
Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry P Cillo, LM De Luca, G Troilo Research Policy 39 (9), 1242-1252, 2010 | 132 | 2010 |
How do financial constraints affect creativity? I Scopelliti, P Cillo, B Busacca, D Mazursky Journal of Product Innovation Management 31 (5), 880-893, 2014 | 106 | 2014 |
The new product portfolio innovativeness–stock returns relationship: The role of large individual investors’ culture P Cillo, DA Griffith, G Rubera Journal of Marketing 82 (6), 49-70, 2018 | 29 | 2018 |
Capacità creativa e innovazione. Un modello interpretativo resource-based S Vicari, P Cillo, G Verona Sinergie rivista di studi e ricerche, 2011 | 27 | 2011 |
Consumer-CEO interaction as catalyst for business model innovation in established firms P Cillo, RL Priem, G Verona, P Zanella Journal of Business Research 131, 241-253, 2021 | 21 | 2021 |
Innovazione e mercato P Cillo Carocci, 2004 | 20 | 2004 |
Managing integrators where integration matters: insights from symbolic industries R Cappetta, P Cillo The International Journal of Human Resource Management, 19 (12), 2235-2251, 2008 | 19 | 2008 |
The strategic organization of innovation: State of the art and emerging challenges P Cillo, G Verona Strategic Organization 20 (4), 743-756, 2022 | 15 | 2022 |
Generative AI in innovation and marketing processes: A roadmap of research opportunities P Cillo, G Rubera Journal of the Academy of Marketing Science, 1-18, 2024 | 13 | 2024 |
Whatever you want, whatever you like: How incumbents respond to changes in market information regimes P Zanella, P Cillo, G Verona Strategic Management Journal 43 (7), 1258-1286, 2022 | 13 | 2022 |
Product Innovation: Dall'idea al lancio del nuovo prodotto S Vicari, P Cillo, D Raccagni EGEA spa, 2013 | 9 | 2013 |
The interlink between resources and capabilities: towards a theoretical frame for the development of dynamic capabilities P Cillo, G Verona, S Vicari International Journal of Learning and Intellectual Capital 4 (1-2), 111-131, 2007 | 9 | 2007 |
Trust-oriented marketing. La nuova frontiera del loyalty management nelle imprese commerciali. S Castaldo, P Cillo Economia & Management, 73-89, 2000 | 9 | 2000 |
Market learning capability and innovation. An explorative empirical study in the fashion industry P Cillo Proceedings of the 3rd International Congress Marketing Trends, Venice, 2003 | 8 | 2003 |
Il ruolo del senso di appartenenza nell’evoluzione dei distretti industriali: una proposta metodologica P Cillo, G Troilo Finanza Marketing e Produzione 1, 63-93, 2002 | 7 | 2002 |
Le priorità del marketing management: una prospettiva europea B Busacca, P Cillo Mercati e competitività, 2005 | 6 | 2005 |
Il marketing digitale P Cillo, G Verona Vicari S.(a cura di), Il management nell'era della connessione, Egea, Milano, 2001 | 6 | 2001 |