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Shabahat ali
Shabahat ali
Postdoctoral Fellow (Jiangsu university) PhD in Business Administration (Harbin institute of
在 fui.edu.pk 的电子邮件经过验证
标题
引用次数
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Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)
S Ali, W Wu, S Ali
European Journal of Innovation Management 25 (4), 1056-1091, 2022
252022
Managing the product innovations paradox: the individual and synergistic role of the firm inside-out and outside-in marketing capability
S Ali, W Wu, S Ali
European Journal of Innovation Management 26 (2), 504-530, 2023
112023
Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in
S Ali, H Tian, W Wu, S Ali, T Kumail, N Saif
Industrial Marketing Management 118, 27-43, 2024
2024
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