| Using descriptive and injunctive norms to encourage COVID-19 social distancing and vaccinations Y Ryoo, WJ Kim Health Communication 38 (4), 732-741, 2021 | 42 | 2021 |
| Greener than others? Exploring generational differences in green purchase intent CD Ham, UC Chung, WJ Kim, SY Lee, SH Oh International Journal of Market Research 64 (3), 376-396, 2022 | 40 | 2022 |
| Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns WJ Kim, Y Ryoo, SY Lee, JA Lee Journal of Advertising, 1-19, 2022 | 28 | 2022 |
| Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals WJ Kim, Y Ryoo, S Yoon, K Kim International Journal of Advertising 40 (8), 1320-1342, 2021 | 22 | 2021 |
| Hypocrisy Induction: Using Chatbots to Promote COVID-19 Social Distancing WJ Kim, Y Ryoo Cyberpsychology, Behavior, and Social Networking 25 (1), 27-36, 2022 | 19 | 2022 |
| Hypocrisy Induction in Advertising WJ Kim, Y Ryoo, M Drumwright, S Yoon Journal of Advertising 52 (3), 349-368, 2022 | 14 | 2022 |
| The Psychological Consequences of Envying Influencers on Instagram JA Lee, SY Lee, Y Ryoo, WJ Kim, Y Sung Cyberpsychology, Behavior, and Social Networking 25 (11), 703-708, 2022 | 9 | 2022 |
| The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns Y Ryoo, S Kafiliveyjuyeh, JA Lee, WJ Kim, Y Sung International Journal of Advertising, 1-31, 2023 | 7 | 2023 |
| Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns Y Ryoo, WJ Kim Journal of Business Ethics, 1-20, 2023 | 6 | 2023 |
| Price-ethicality association: When price discounts inhibit ethical purchasing Y Ryoo, WJ Kim Journal of Business Research 169, 114242, 2023 | 2 | 2023 |
| The roles of hypocrisy induction and self construal theory to stop illegal downloading WJ Kim | 1 | 2018 |
| WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE WJ Kim, Y Ryoo, YK Choi Global Marketing Conference, 125-129, 2023 | | 2023 |
| GREENER THAN OTHERS? EXPLORING GENERATIONAL DIFFERENCES IN GREEN PERCEPTIONS AND PURCHASE INTENTIONS OF THE US CONSUMER: CONSUMER SOCIALIZATION AND SOCIAL INTELLIGENCE PERSPECTIVES CD Ham, UC Chung, WJ Kim, SY Lee, SH Oh American Academy of Advertising. Conference. Proceedings (Online), 71-71, 2021 | | 2021 |
| HOW MORAL FAILURE LEVERAGES ONLINE ETHICAL BEHAVIORS WJ Kim, Y Ryoo, UC Chung, M Kim American Academy of Advertising. Conference. Proceedings (Online), 12-12, 2021 | | 2021 |
| CHATBOT ADVERTISING AS A DOUBLE-EDGED SWORD: THE ROLES OF REGULATORY FOCUS, AD PERSONALIZATION, AND PRIVACY CONCERN WJ Kim, Y Ryoo, SY Lee, JA Lee American Academy of Advertising. Conference. Proceedings (Online), 11-11, 2021 | | 2021 |
| THE ROLE OF HYPOCRISY INDUCTION AND SELF-CONSTRUAL THEORY IN PUBLIC SERVICE ADVERTISING FOR STOPPING ILLEGAL DOWNLOADING WJ Kim, UC Chung American Academy of Advertising. Conference. Proceedings (Online), 28-28, 2020 | | 2020 |
| The Effects of Hypocrisy Induction on Brand Loyalty of Eco-friendly Products K WooJin, H Eun-Kyoung The Korean Journal of Advertising 25 (7), 215-239, 2014 | | 2014 |
