Stavroula Spyropoulou
Stavroula Spyropoulou
Associate Professor of Marketing
Verified email at lubs.leeds.ac.uk
Title
Cited by
Cited by
Year
An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers
LC Leonidou, CS Katsikeas, D Palihawadana, S Spyropoulou
International Marketing Review, 2007
4622007
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
D Skarmeas, CS Katsikeas, S Spyropoulou, E Salehi-Sangari
Industrial Marketing Management 37 (1), 23-36, 2008
3012008
What I say about myself: Communication of brand personality by African countries
LF Pitt, R Opoku, M Hultman, R Abratt, S Spyropoulou
Tourism Management 28 (3), 835-844, 2007
2292007
Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda
LF Pitt, M Parent, I Junglas, A Chan, S Spyropoulou
The Journal of Strategic Information Systems 20 (1), 27-37, 2011
2102011
Drivers and performance outcomes of innovativeness: An empirical study
LP Kyrgidou, S Spyropoulou
British Journal of Management 24 (3), 281-298, 2013
1982013
Behavioral attributes and performance in international strategic alliances: Review and future directions
MJ Robson, D Skarmeas, S Spyropoulou
International Marketing Review, 2006
1312006
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance
LC Leonidou, TA Fotiadis, P Christodoulides, S Spyropoulou, ...
International Business Review 24 (5), 798-811, 2015
1202015
Sustainable export marketing strategy fit and performance
A Zeriti, MJ Robson, S Spyropoulou, CN Leonidou
Journal of International Marketing 22 (4), 44-66, 2014
1162014
Service employee burnout and engagement: the moderating role of power distance orientation
S Auh, B Menguc, S Spyropoulou, F Wang
Journal of the Academy of Marketing Science 44 (6), 726-745, 2016
922016
Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment
S Spyropoulou, CS Katsikeas, D Skarmeas, NA Morgan
Journal of the Academy of Marketing Science 46 (1), 109-129, 2018
852018
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
LC Leonidou, BR Barnes, S Spyropoulou, CS Katsikeas
International Marketing Review, 2010
762010
The role of corporate image in business-to-business export ventures: A resource-based approach
S Spyropoulou, D Skarmeas, CS Katsikeas
Industrial Marketing Management 39 (5), 752-760, 2010
752010
The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use
AR Ashraf, NT Thongpapanl, S Spyropoulou
Electronic Commerce Research and Applications 20, 69-86, 2016
562016
Unpacking the relationship between sales control and salesperson performance: a regulatory fit perspective
CS Katsikeas, S Auh, S Spyropoulou, B Menguc
Journal of Marketing 82 (3), 45-69, 2018
552018
When and how does sales team conflict affect sales team performance?
S Auh, S Spyropoulou, B Menguc, A Uslu
Journal of the Academy of Marketing Science 42 (6), 658-679, 2014
552014
An examination of branding advantage in export ventures
S Spyropoulou, D Skarmeas, CS Katsikeas
European Journal of Marketing, 2011
512011
Matching modes of export strategy development to different environmental conditions
G Balabanis, S Spyropoulou
British Journal of Management 18 (1), 45-62, 2007
412007
Price as a variable in online consumer trade‐offs
T Karlsson, C Kuttainen, L Pitt, S Spyropoulou
Marketing Intelligence & Planning, 2005
412005
Anxiety of dependency in international joint ventures? An empirical study of drivers and consequences of relationship insecurity
MJ Robson, S Spyropoulou, ABK Al-Khalifa
Industrial Marketing Management 35 (5), 556-566, 2006
272006
How well are business schools managing their brands? A research note
LF Pitt, P Berthon, S Spyropoulou, MJ Page
Journal of General Management 31 (3), 1-10, 2006
152006
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